Major Education revisions for 2012

Education 2012 courses are now confirmed, with new dates, new courses and new delivery formats.

The certificate courses have been subjected to their biggest overhaul for many years and have been updated to reflect student and industry feedback - ensuring they are relevant, interesting and practical.

There is also an early incentive offer. For anyone who registers their interest before Christmas online they will receive a free Kindle when they enrol and pay for a certificate course. This is in addition to the $300 saving for the early bird rate before 24 February 2012.

For more details visit www.adma.com.au/education

So both the Digital Marketing Certificate and the Multi-Channel Direct Marketing Certificate will be delivered in a brand new format. Classroom sessions will be 30% guest speaker, 50% discussion exercises and workshops and 20% PowerPoint. Each session will be supported by a series of pre-recorded lectures, presentations, online case studies, research and videos.

Students can check their experience levels by reviewing a set of simple questions before the classroom session and if necessary can view short pre-prepared presentations or interviews online to cover the basics, leaving the sessions free for interaction and practical application. The online material is available for a refresher throughout the course and is useful for pre-exam revision.

The natural extension to this is to deliver the whole course online and this is exactly what will be available for the Digital Marketing Certificate from the start of semester one. Students who are too far from the venue to attend face-to-face classes can study through a combination of self-paced learning and scheduled log-ins for interactive tutorials and discussions.

When choosing a course there are usually two key questions – is the topic relevant and is it pitched at the right level? So in next semester’s short courses there is a new streamlined menu of options which makes it easier to choose the right course at the right level of experience. Courses will be sorted into Core Principles, Creative and Digital topics and categorised as either Essentials, Advanced/Niche or Strategic.

We’ve combined some courses and introduced new ones. We now have a two-day course devoted entirely to B2B Digital Marketing (an extension of the B2B Social Media Marketing course). There will also be an Advanced Email Marketing course to help marketers take their email marketing to the next level. For experienced digital marketers a Digital Marketing Masterclass has been introduced - with a new format which allows students to steer the course content by providing input before the day.

As always ADMA will be offering these courses as in-house training as well as scheduled classes, so if you have several team members who you need to get up to speed in one or more areas, the content can be customised to meet your specific needs. Increasingly ADMA can also offer training online as individual modules or bundled components.

Full for details on what’s available visit ADMA Education