ADMA online learning takes off

After many months of scoping and development ADMA’s online learning products have received a boost with the confirmation of an Asia Pacific-wide training deal with Baxter Healthcare. This will commence in January with a series of six online training modules covering a range of topics including understanding integrated marketing, managing and using data and a range of digital marketing topics.

The format for each module is part self-paced, part scheduled. The self-paced elements involve reviewing articles, research, pre-recorded presentations and evaluations on relevant topics before and after the scheduled sessions. Webinars will broadcast live to a large team of marketers in over ten countries across the APAC region.

This model is in many ways a template for other organisations wanting to do in-house training. Organisations with geographically dispersed marketing teams who want to run training across the entire company could consider this approach. Rather than bringing everyone together in a single venue at a specific time the training can now be brought to the individual wherever they are, to be consumed whenever it’s convenient for them to do so.

The ideal format will vary from one organisation to the next. There are certain classroom learning styles which cannot be replicated online and vice versa, so the outcome for many companies will be a mix of styles and learning formats.

The Baxter contract coincides with the imminent launch of several online courses including the Digital Marketing Certificate. By early 2012 ADMA will have a menu of modules which can be purchased by themselves or bundled and tailored to suit an individual organisation’s training requirements.