New certificate delivery formats

ADMA’s two certificate courses will be delivered for the first time with a choice of two delivery formats in Sydney and Melbourne. Previously only available as an evening class, students will now be able to choose between weekly evening classes or a more intensive format over five full days. We’ve introduced this option for those students who prefer not to study after work or would prefer a more concentrated delivery structure. Time spent in the classroom is the same for both options, and students will still get a range of guest presentations from a wide range of industry experts.

You can either focus on the latest in digital marketing or learn the core principles to help you work effectively across any channel.

The Multi-Channel Direct Marketing Certificate will teach you the essential topics which apply across every channel: planning, managing and using data, testing and measurement, acquisition and retention strategies, multi-channel media planning and creativity.

The Digital Marketing Certificate will teach you the very latest techniques in digital marketing using online media, search, social media, websites, mobile, and digital creativity, and will show you how to use them in customer acquisition and retention strategies.