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About Direct Marketing

Consumer Help

What is Direct Marketing?

Direct Marketing covers marketing communications which actively solicit and produce a tangible and measurable response and can include:

Mail
Email
Telephone calls
SMS or MMS (on your mobile)
Bluetooth
The Internet (including on your mobile)
Instant Messaging
Social Networks and Media
Fax

How big is the Australian direct marketing industry?

Direct marketers and their suppliers employ over 660,000 Australians. Source: CEASA

Direct marketing now represents over 50% of all media spending, with direct marketers currently spending over $9.4 billion on advertising media. Source: CEASA

ADMA Membership

Since our foundation in 1966, ADMA’s mission has been to create an environment for the advancement of responsible, effective and enlightened marketing.

We proudly represent, inform and bring together Australia’s leading businesses. Our diverse, dynamic membership all benefit from the regulatory guidance, market protection, industry information, professional development pathways, networking and business growth opportunities that only belonging to ADMA can provide.

Considering ADMA membership?

Learn more

Member Directory

Bankwest
Wine People
CW Agencies Inc
SAS Institute Australia
AMP
PMSI Pty Ltd
Gold Corporation
IQPC Pty Ltd
Guthy-Renker Australia
Mail Marketing Works Pty Ltd

Search our ranks to find diverse marketing suppliers including agencies, printers, mail houses, call centres, digital marketing specialists and an array of other organisations that market their products or services directly to consumers and businesses.

Find an ADMA member

More Information

The ADMA secretariat is here to assist with your questions about regulatory and consumer issues, details of our education and events program or membership enquiries.

Senior Management Team

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