The new ADMA

From today ADMA has a new name. We are now the Association for Data-Driven Marketing & Advertising.  And, along with this name change have also re-launched with a refreshed brand

Why the New ADMA?

The world of marketing and advertising has changed and we’re changing with it. Direct marketing is no longer a niche marketing discipline – its mainstream. The essential direct marketing principles – measurability, accountability and customer centricity – now apply to all marketing and advertising channels.


What does this mean for you?

ADMA will be bringing you much more! As the marketing, advertising and media landscape converges we’ll expand our member benefits, coverage and remit to ensure you have constant support and are always at the leading edge.

We’ll be bringing you more programs, resources, support, networking and representation than ever before – covering all channels, technologies, disciplines and innovations that make up data-driven marketing and advertising. We’ve already made a start on some of these promises:

What this mean for your business?

ADMA membership is for everyone;  now more than ever. ADMA is for all organisations that put the customer front-and-centre and subscribe to the philosophy of measurable, accountable, effective marketing and advertising.  That should be everyone in your marketing team or agency– so get them involved!

Does ADMA still represent Direct Marketing?

Absolutely! However, we recognize that discipline of direct marketing is much broader than ever before and applies to all types of marketing and advertising. For this reason we’ll represent all data-driven marketing and advertising.

What next?

 Check out the video and see for yourself the changes we are making at ADMA. We are committed to ensuring that ADMA continues to be your ‘go-to’ resource and constant ally as we head into the future of data-driven marketing and advertising.

Join us on this journey.