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ADMA is often asked “what shall we do to reduce the risk of data being re-identified as personal information”?Learn More
ADMA endeavours to ensure that member’s interests and concerns are well represented. This is why we introduced a Privacy Consultation Forum that engages members to discuss law reform and their commercial interests.Learn More
When is an individual ‘identified’ or ‘reasonably identifiable’?
Australian privacy law doesn’t provide specific examples or guidance on when a person is considered to be ‘identified’ or ‘reasonably identifiable’ from information about that individual.
The Australian Competition and Consumer Commission has joined a global effort against “freemium”, Freemium is - a children's app that requires “in-app” purchases to unlock certain aspects of an app. The ACCC was concerned that parents are being charged for “in-app” purchases made by their children playing free apps.Learn More
Jon Clark, one of the country’s most iconic marketers, passed away on 15 November after a brief illness.Learn More
ADMA has developed the ADMA Data Pass program to provide practical compliance training that covers the lifecycle of data from collection, use, analysis and disclosure of data in marketing and advertising. The Data Pass helps members to differentiate themselves in the market, to promote their on-going commitment to responsible use of data and demonstrates an understanding of their data compliance responsibilities.Learn More
ADMA has appointed four new directors to its board effective today.Learn More
ADMA and The Content Marketing Institute (CMI) are pleased to announce the results of the second annual study on content marketing practices in Australia.Learn More