Articles

  • Poll Results: Marketers Focus on Acquisition

    The ADMA Acquisition and Lead Generation Expert Group has just reviewed the results of its poll that went out to 15 leading Australian companies. The poll’s results shed some light on current industry trends, say group members.

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  • QBE Australia joins ADMA

    Another blue-chip insurance company has signed up for ADMA membership in the last week.

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  • Who will dominate? Call for entries for ADMA Awards starts today

    It’s that time of year: Australia’s marketing/advertising agencies and clients are being called upon to ‘dominate and submit’ their entries for the 35th annual ADMA Awards, hosted by the Association for Data-driven Marketing and Advertising.

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  • Getting into the spirit(s) of ADMA Global Forum

    ADMA recently got the opportunity to sit down with Pierric Duthoit, Digital Marketing Director, Meetic, and discussed the world of online dating and how they have managed the quick evolution of digital and social networks.

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  • Look outside the box for creative talent

    In a recent Campaign Brief article the DDB Worldwide Creative Chief Amir Kassaei wrote about the talent shortage in the ad agency world, in which he commented that a lot of the best talent doesn’t always come from traditional advertising backgrounds.

    A similar pattern can be seen in ADMA’s own comparable course – Creative School – in which a good proportion of course’s young participants are from diverse backgrounds, including nurses, builders and even accountants.

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  • Q&A with Pierric Duthoit, Digital Marketing Director, Meetic

    ADMA recently got the opportunity to sit down with Pierric Duthoit, Digital Marketing Director, Meetic, and discussed the world of online dating and how they have managed the quick evolution of digital and social networks.

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  • Is email marketing on the decline?

    With the increasing popularity of social media as a marketing channel, is email marketing on the decline? Like any channel which has been around for a while it gets harder to make it work, but according to a MarketingProfs survey in 2012, 89% of businesses still use email as their main channel for 1 to 1 communication.

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  • ADMA Privacy Awareness Week round up

    As Privacy Awareness Week comes to a close, and with multiple changes coming to the country’s privacy laws starting March 2014, now’s a particularly good time for businesses to be reviewing their data-handling practices. Here’s five tips from Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), on privacy-proofing your organisation.

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