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ADMA (The Association for Data-Driven Marketing and Advertising) today announced that it has acquired the assets of AIMIA (The Digital Industry Association of Australia) which was voluntarily wound up by its members in January 2016, in order to support the digital industry in Australia and provide continuity of services and initiatives to AIMIA’s members.
IAPA Skills and Salary Survey 2015 reveals businesses could be missing opportunities to use data to drive performance despite paying analytics professionals a median salary of $130K per year.
Content Marketing Institute Releases New Research on State of Content Marketing in Australia
CLEVELAND, OH, USA, November 22, 2015 -- Australian marketers are seeing a big increase in success using video in their content marketing. That is just one of the key insights in the new content marketing research released today by Content Marketing Institute and the Association for Data-driven Marketing and Advertising (ADMA).
Melbourne, 27 October 2015. Full time RMIT student Sheena Jamieson was awarded ADMA Creative School Melbourne’s top honours award at their recent graduation ceremony.
Sydney 5 November 2015 – Three industry leaders and two up-and-coming stars were given Excellence Awards at the ADMA Australian Creativity and Effectiveness Awards held at The Star in Sydney on 29 October 2015, with Tony Davis, Executive Director of Quantium inducted into the ADMA Hall of Fame.
Sydney, 29 October 2015 – It was a particularly rewarding night for The Hallway, MC&C Saatchi/Bang PR and McCann Melbourne at the ADMA Australian Creativity and Effectiveness (AC&E) Awards, held tonight at the Star, Sydney.
Sydney, 28 October 2015 – In today’s rapidly changing multi-channel landscape young marketers and advertisers need to understand how each channel is evolving and how it can be used most effectively to reach campaign objectives.
Sydney, 23 October 2015 It was a case of ‘if you want something done well give the task to a busy woman’ for the class of 2015 Sydney ADMA Creative School with Jane Le, a full time student at UTS (BA Communications) and part time Editorial Assistant at King Content taking out the coveted ‘Best in Class’ award.