Free Lunch Briefing - Turning 'Big Data' into Your Competitive Advantage

As part of our FREE member-only Lunch & Learn Series I am delighted to announce our International guest this month is Scott Howe,  Global CEO and President of Acxiom, a marketing services and technology company focused on managing audiences and delivering personalised customer experiences.

With consumers now deciding how and when they receive information about products and services, the continued rise of digital media, and the complexity of managing Big Data and applying its insights across the entire business, organisations need to take the next step with Big Data management and turning Big Data into actionable information.  Scott says ‘Big Data’ is the next frontier for innovation, competition and productivity and there are companies poised and ready to gain the most”

Learn what Big Data means, how to navigate the complexity of Big Data and the opportunities that data-driven marketing and advertising can deliver for your business.  Big Data will join mobile and cloud as the next “must have” competency as the volume of digital content grows to 2.7ZB in 2012, up 48% from 2011, rocketing towards 8ZB by 2015.
(Source: “2012 Gens, F, IDC Predictions 2012: Competing for 2020”)  

Scott will be holding a one-hour lunch session and giving us a global perspective on:

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      Scott is a marketing and advertising visionary with extensive experience in digital media and technology having held senior roles with Microsoft Advertising Business Group and aQuantive.  At Microsoft he managed a multibillion dollar business encompassing all emerging businesses related to online advertising, including search, display, ad networks, in-game, mobile, digital cable and a variety of enterprise software applications.

      This FREE member only Lunch & Learn will be held:

      MELBOURNE – TUESDAY JULY 3, 2012
      Time: 12:00 – 1:00pm
      Location: Deloitte, Level 11, 550 Bourke Street, Melbourne
      RSVP: Annette Bova, Director Membership, membership@adma.com.au

      SYDNEY – THURSDAY JULY 5, 2012
      Time: 12:30 – 1:30pm
      Location:  Telstra Auditorium, Level 2 400 George St, Sydney
      RSVP: Annette Bova, Director Membership, membership@adma.com.au

      Please feel free to pass this invitation onto your teams.

      Numbers are limited so please book TODAY and put this date in your diary!

    • The type of new strategies required in the era of the empowered consumer
    • Practical steps to transforming your business structure to a customer focused organization
    • Why using the wrong data has killed many global advertising campaigns… and what you can do to avoid the same fate
    • Why partnering has never been more important…or more complicated
    • How ‘Big Data’ has over-run traditional marketing systems