Articles

  • Look outside the box for creative talent

    In a recent Campaign Brief article the DDB Worldwide Creative Chief Amir Kassaei wrote about the talent shortage in the ad agency world, in which he commented that a lot of the best talent doesn’t always come from traditional advertising backgrounds.

    A similar pattern can be seen in ADMA’s own comparable course – Creative School – in which a good proportion of course’s young participants are from diverse backgrounds, including nurses, builders and even accountants.

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  • Getting into the spirit(s) of ADMA Global Forum

    ADMA recently got the opportunity to sit down with Pierric Duthoit, Digital Marketing Director, Meetic, and discussed the world of online dating and how they have managed the quick evolution of digital and social networks.

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  • Q&A with Pierric Duthoit, Digital Marketing Director, Meetic

    ADMA recently got the opportunity to sit down with Pierric Duthoit, Digital Marketing Director, Meetic, and discussed the world of online dating and how they have managed the quick evolution of digital and social networks.

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  • Is email marketing on the decline?

    With the increasing popularity of social media as a marketing channel, is email marketing on the decline? Like any channel which has been around for a while it gets harder to make it work, but according to a MarketingProfs survey in 2012, 89% of businesses still use email as their main channel for 1 to 1 communication.

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  • ADMA Privacy Awareness Week round up

    As Privacy Awareness Week comes to a close, and with multiple changes coming to the country’s privacy laws starting March 2014, now’s a particularly good time for businesses to be reviewing their data-handling practices. Here’s five tips from Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), on privacy-proofing your organisation.

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  • The innovative Nicola Smith hopes to ‘engauge’ at ADMA Global Forum

    Nicola Smith is Vice President of Innovation for Atlanta-based Engauge and is the latest international speaker to be announced for ADMA Global Forum 2013.

    She has worked with Verizon Wireless, Maybelline, Coca-Cola, Cisco, Wells Fargo, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Toyota and HP.

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  • Privacy Awareness Week 28 April – 4 May

    ADMA is proud to be a Privacy Awareness Week Partner with the Office of the Australian information Commissioner.  This year, the theme is privacy law reform.  That makes sense; the new privacy laws are due to start on 12 March 2014.

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  • FAQ on Refer a friend campaigns

    Check out this FAQ for an innovative solution to Refer-A-Friend campaigns.  It relies on individuals choosing to share a promo code through a range of channels, and does not depend on emails.

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