Articles

  • ADMA Acquires AIMIA

    ADMA (The Association for Data-Driven Marketing and Advertising) today announced that it has acquired the assets of AIMIA (The Digital Industry Association of Australia) which was voluntarily wound up by its members in January 2016, in order to support the digital industry in Australia and provide continuity of services and initiatives to AIMIA’s members.

    Learn More
  • Australian Industry is Under-Leveraging Analytics Capabilities

    IAPA Skills and Salary Survey 2015 reveals businesses could be missing opportunities to use data to drive performance despite paying analytics professionals a median salary of $130K per year.

    Learn More
  • Video May be an Australian Content Marketer’s Best Friend

    Content Marketing Institute Releases New Research on State of Content Marketing in Australia

    CLEVELAND, OH, USA, November 22, 2015 -- Australian marketers are seeing a big increase in success using video in their content marketing. That is just one of the key insights in the new content marketing research released today by Content Marketing Institute and the Association for Data-driven Marketing and Advertising (ADMA).

    Learn More
  • ADMA Creative School Melbourne Congratulates Sheena Jamieson for Winning Coveted Best in Class Award

    Melbourne, 27 October 2015. Full time RMIT student Sheena Jamieson was awarded ADMA Creative School Melbourne’s top honours award at their recent graduation ceremony.

    Learn More
  • ADMA AC&E Excellence Awards

    Sydney 5 November 2015 – Three industry leaders and two up-and-coming stars were given Excellence Awards at the ADMA Australian Creativity and Effectiveness Awards held at The Star in Sydney on 29 October 2015, with Tony Davis, Executive Director of Quantium inducted into the ADMA Hall of Fame.

    Learn More
  • 2015 ADMA AC&E Awards announced

    Sydney, 29 October 2015 It was a particularly rewarding night for The Hallway, MC&C Saatchi/Bang PR and McCann Melbourne at the ADMA Australian Creativity and Effectiveness (AC&E) Awards, held tonight at the Star, Sydney. 

    Learn More
  • ADMA NSW 30Below group hosts ‘Battle of the Channels’ with panel of media luminaries

    Sydney, 28 October 2015 – In today’s rapidly changing multi-channel landscape young marketers and advertisers need to understand how each channel is evolving and how it can be used most effectively to reach campaign objectives.

    Learn More
  • Women Remain on Top: Top Honours for Jane Le at ADMA’s 2015 Creative School Graduation

    Sydney, 23 October 2015 It was a case of ‘if you want something done well give the task to a busy woman’ for the class of 2015 Sydney ADMA Creative School with Jane Le, a full time student at UTS (BA Communications) and part time Editorial Assistant at King Content taking out the coveted ‘Best in Class’ award.

    Learn More