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Group buying is a service, often online, that allows you to access products and services at significant discounts based on the number of people who buy them.
Some of the more respected companies offering this service include Cudo, Deals.com.au, Groupon, Living Social, Ouffer and Scoopon.
Group buying offers benefits both consumers and companies. Consumers, such as yourself, benefit from being able to access discounts on compelling activities and experiences. Companies benefit from being able to access new customers, and promote their business to a broader audience.
This new way of accessing products and services is rapidly growing.
As the industry association representing Australia’s leading marketing and advertising organisations, ADMA has developed a Group Buying Code of Conduct. It is there to protect you, and provide ADMA Members with a guide to their conduct.
You can download the full details of the Group Buying Code of Conduct (PDF 1.3MB).
In essence, the Code has been developed to:
The Australian Group Buying Code of Conduct includes an independent, transparent and open complaint-handling process. The complaint handling process will be managed by the ADMA Code Authority.
Leading Australian group buying organisations have shown support for this initiative by becoming signatories to the code.
If you have contacted the company involved and you still have an issue, you may make a formal complaint online now.