Code of Practice

The ADMA Code of Practice was developed to set standards of conduct for direct marketers, minimise the risk of breaching legislation, promote a culture of best practice, serve as a benchmark in settling disputes and increase business and consumer confidence in doing business with ADMA members who are bound to the provisions of the Code.

Download the Code of Practice


Please note that ADMA is currently reviewing the Code of Practice and has provided a DRAFT now open for submissions. If you would like to review and provide feedback on the DRAFT please follow this link

DRAFT Code of Practice & Submissions.

The objectives of the Code are to:

  • Ensure business and consumers have access to the product and service information they need to make informed choices
  • Minimise the risk of members breaching the Trade Practices Act 1974, Privacy Act 1988 including the National Privacy Principles (NPPs), Spam Act 2003 or State fair trading legislation
  • Promote a culture among members of conducting their businesses fairly, honestly, ethically and in accordance with best practices; and
  • Increase business and consumer confidence in doing business with ADMA members

Scope of the Code

The Code binds all ADMA members and all employees, agents, subcontractors and suppliers of ADMA Members. Sections D and G of the Code are extended to apply not only to member, but also to fundraisers and charities trying to generate donations.

An alleged breach of the Code by a Member of ADMA, its employees, agents or subcontractors will be dealt with in accordance with the enforcement provisions of the Code.

It is the responsibility of all ADMA Members to ensure their suppliers become familiar with the Code compliance obligations of the Member. In addition, members that provide direct marketing services should ensure that clients utilising the services respect and adhere to the Code provisions.