WA Marketing Conference2
Friday 7 November - PerthBook this event now
Join us at the 2014 ADMA WA conference and immerse yourself in the art of Customer Engagement.
The day comprises four fascinating workshops followed by a luncheon presentation by Dr Kathy Alexander, CEO of City of Melbourne. Kathy will discuss the award-winning campaign “The Melbourne Remote Control Tourist”
You can choose to attend the morning workshops, the luncheon only, or make a day of it.
Workshop 1 - Jodie Sangster, CEO, ADMA
Talk Topic: For the love of data - Creating personalised customer experiences to create customer love
In our fragmented world it is difficult to get the attention of our customers and even more challenging to keep them loyal. However, some brands get the cut through, establish true engagement and go beyond loyalty to “customer love”. Creating these customer advocates is the panacea of marketing and yet it’s achieved by so few. What is it that these brands do differently and what are the elements that make them so successful? What do marketers need to do for customers to not only like a brand, but to love it? This session looks at the role that data, technology, content and creativity play in reaching customers and getting true engagement, and how a stand-out customer experience can result in customer love.
Workshop 2 - Ben Purcell, Managing Director, Brownes Dairy
Talk Topic: Brownes Dairy - A Brand Digitised and Re-energised
Learn how Brownes, Australia's oldest and one of its most loved dairy companies, is using a mix of traditional and new communication channels to capture, engage and delight customers. Ben will reveal the behind-the-scenes stories of their most successful strategies and campaigns, including insights into their blogs, social media and video campaigns. You'll also get an exclusive peek into their upcoming summer campaign.
Workshop 3: Doni Savvides, Business Director JWT and Mark Kerrigan, General Manager Member and Product Services, RAC
Talk Topic: RAC - Becoming the Driving Force
Workshop 4: Es Chandra, CEO, Glide Agency
Talk Topic: The lead conversion journey - How to get qualified traffic to your site and convert it
Using live and local case studies, Es Chandra and Stuart Davies will demonstrate how Glide gained record traffic for clients nationally, and how the right combination of Keyword Research SEO/SEM/Display and content marketing can do the same for any organisation.
Luncheon Keynote speaker: Dr Kathy Alexander, CEO, City of Melbourne
Talk Topic: The Melbourne Remote Control Tourist
Clemenger BBDO Melbourne were tasked to develop a first-of-its-kind city guide for Tourism Victoria and a way for potential visitors to explore Melbourne before they visited. So they created “The Melbourne Remote Control Tourist”, combining a live streaming web experience and four real city explorers out on the streets of Melbourne. Controlled entirely through social media, the Tourists carried out thousands of requests – from making pizzas and trying on dresses to discovering secret gigs. In just five days, the campaign generated 43 million earned social media impressions, with users from 4,000 cities in 158 countries joining in to explore Melbourne.
8.30am Registration for morning workshop
8.50am Workshop 1 - Jodie Sangster, CEO, ADMA
9.30am Workshop 2 - Ben Purcell, Managing Director, Brownes Dairy
10.10am Morning tea
10.40am Workshop 3: Doni Savvides, Business Director JWT and Mark Kerrigan, General Manager Member and Product Services, RAC
11:20am Workshop 4: Es Chandra, CEO, Glide Agency
12.00pm Pre-luncheon networking drinks
1.00pm Keynote speaker: Dr Kathy Alexander, CEO, City of Melbourne
1:40pm Questions, door prize
Morning workshops and luncheon $303
Morning workshops only $210
Luncheon only $99
Tables of 10 $950 (saving $40)
CEO & Company Secretary
CEO & Company Secretary ADMA
Chief Executive Officer
Jodie Sangster was appointed CEO on July 1, 2011 after relocating from the Direct Marketing Association in New York.
Originally from the UK, Jodie worked with the UK Direct Marketing Association having responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 as ADMA’s Director - Legal & Regulatory Affairs, playing a pivotal role in the development of key legislation such as the Spam Act, Do Not Call Register Act and APEC Privacy Principles.
Jodie joined Acxiom as Chief Privacy and Compliance Officer and moved with them to the US in 2007 before joining the DMA in New York in 2009 as Senior Vice President of Education & Global Development.
Dr Kathy Alexander
Chief Executive Officer
City of Melbourne
Dr Kathy Alexander
Chief Executive Officer City of Melbourne
As Chief Executive Officer of the City of Melbourne, Kathy leads an organisation responsible for the workings of a dynamic and cosmopolitan 24-hour city that consistently rates at the top of international surveys on liveability. She manages a large and complex organisation comprising more than 25 businesses, with an annual operating budget of more than $365million, and a capital works program of approximately $100million. tralian Telstra Businesswoman of the Year has a long history in running highly complex organisations.
Since taking up the position in April 2008, Kathy has focused on improving the City of Melbourne’s operational efficiency through implementing a program of Lean Thinking and developing a comprehensive community engagement framework.
Managing Director Brownes Dairy
Ben is the Managing Director of Brownes Dairy, one of WA’s leading FMCG lines featuring Dairy products, Juices and other foods and beverages.
Ben’s role involves re-designing the business culture from principles, organisational structure and establishing relationships with key stakeholders such as farmers, customers and consumers.
Prior to Brownes, Ben has worked for Kraft Foods in London working to develop growth plans for FMCG products across Eastern Europe, Middle East and Africa. Benhas also worked as CFO at Brown-Forman Australia at this time the business experienced unprecedented levels of growth in Brands such as Jack Daniels, Finlandia Vodka and Herradura Tequila and won numerous industry awards.
Chief Executive Officer
Chief Executive Officer Glide Agency
When he was just a youngster, Es’s mum ran her computer training business from their attic. So to say his other mum was a keyboard is no exaggeration. Like other computer prodigies he has been almost exclusively in business for himself with time out to pick up a degree in multimedia from Curtin and a staff job at Murdoch. Specialising in SEO/SEM lead generation and content marketing focussing on acquisition, behaviour and conversion, he is CEO/owner of the Glide Agency, a digital growth and search agency with a client roster that includes DVG Automotive Group, ABN (Investor Assist), Bedshed, RentSmart, Meerkats, St John of God, MacMahon, City of Joondalup and Curtin University. The agency has achieved 300% growth in the last 24 months.
Business Director JWT Perth
A Perth local, Doni is a results-driven, strategically-minded Business Director who has plied his trade in Perth, London, Sydney and Melbourne. His experience has taken him to world-class agencies including BMF Sydney and Clemenger BBDO Melbourne, managing and leading client relationships on brands including CBA, Schweppes, SOLO, Football Federation Australia, Pacific Brands, Bonds and Crown, on campaigns that have been awarded nationally and internationally. A team player, collaborator and ideas advocate, Doni is a firm believer that true partnerships with clients and agency peers are the keys to creating the best, most effective work.
General Manager Member and Product Services
General Manager Member and Product Services RAC
Mark has more than 20 years’ marketing management experience in a range of iconic WA organisations, including Wesfarmers, CCI and Bankwest. RAC has been a part of the Western Australian community for more than 100
years. Aside from being WA’s largest roadside assistance provider and motor and home insurer, RAC plays a significant role in advocating for the rights of WA motorists.
Locations and Dates:
Friday 7th November
8.30am - 2.15pm