GlobalForumAdamStewartsCMS145x145 Adam Stewart, UK Global Head of Digital Vodafone

Adam leads Digital globally at Vodafone Group.  He is a commercially-focused, pragmatic digital business driver, delivering a cutting- edge digital vision and strategy across 22 countries, and over 45 partner markets. He thrives on the challenge of improving the digital lives of over 400 million customers globally. He grew up in Australia, and has developed a very successful career in the UK over the past 13 years – sitting on the executive team at Rakuten’s Play.com, and holding senior management positions at Royal Bank of Scotland and Marks & Spencer.  Adam is known for his broad skillset working across multiple industries, driving and facilitating change whilst inspiring and energising high performing teams in complex international businesses and profitable self-employment ventures.  His energy and passion for digital is endless...   


Andres corporate photo grey Andres Sosa, UK Global Director of Sales and Marketing THE OUTNET.COM

Andres Sosa was appointed Sales and Marketing Director in September 2013 at THE OUTNET.COM.

Andres is responsible for leading the overall direction of the global sales and marketing team, both online and offline, in major markets such as USA, UK, Australia, Germany, France, Russia, UAE and China. He also drives customer acquisition and retention, public relations and channel innovation to ensure the brand continues to gain even greater awareness though fresh initiatives.

With a strong background in retail, Andres works very closely with the buying teams to maximise the marketing potential of exclusive brand collaborations.

Prior to joining THE OUTNET.COM, Andres was Head of Digital Marketing and Media at Value Retail where he was responsible for global digital strategy and implementation of all activities, promoting the nine Chic Outlet Shopping® Villages in Europe and China.

Andres has enjoyed working with global agencies WPP and Publicis Group, heading accounts such as Chanel, Liberty London, Harvey Nichols, Clarence House – HRH Prince of Wales, Coca-Cola, HSBC and British American Tobacco.

Andres is originally from Venezuela and has lived in London fro 14 years.


GlobalForumCreativeFuelSpeakersCMSAndrewEvans145x145 Andrew Evans, USA Product Designer IDEO

Andrew Evans has been a professional magician since the age of 12 and has performed internationally on 6 continents (come on Antarctica!).  Having studied both Engineering and Theatre, Andrew designs and builds his own unique illusions delving deep into Magic’s past as a way to reimagine its future.

When he’s not cutting people in half, Andrew is a Product Designer at IDEO. There, he focuses on creating meaningful and visceral experiences always rooted in human needs. He is constantly exploring the intersection of Magic and Design—two disciplines pushing the boundaries of what we perceive to be possible—and loves working across a range of disciplines to bring creativity and wonder into the lives of others.

Andrew’s design influences are eclectic, to say the least. He studied Engineering, built high-end treehouses, and once transformed a national landmark into an immersive theatrical experience. At Creative Fuel, he will talk about how to turn “make-believe” into a reality.


GlobalForumCreativeFuelSpeakersCMSAnneBuist145x145 Anne Buist, AUS Author Medea’s Curse

Anne is the Chair of Women’s Mental Health at the University of Melbourne and has over 25 years clinical and research experience in perinatal psychiatry. She works with Protective Services and the legal system in cases of abuse, kidnapping, infanticide and murder. Annes experience in psychiatry has led her to create a gripping psychological thriller set in the heart of Melbourne. Medea’s Curse is her first mainstream psychological thriller.

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GlobalForumCreativeFuelSpeakersCMSBillySorrentino145x145 Billy Sorrentino, USA Creative Director WIRED

Billy Sorrentino is the Head of Creative, Executive Creative Director for WIRED, where he drives the brand’s innovative approach to design, ensuring it’s at the forefront of everything WIRED creates. Sorrentino leads the brand’s four creative departments: design, photo, video and production, and is responsible for cross-channel brand presence, including print, web, digital editions, mobile, social media, retail and live events.


avatar bw Caroline Rolfe, UK GHD

Caroline joined ghd in September 2014 to spearhead the British brands digital evolution and drive the eCommerce sales and digital presence in their global markets. She specialises in digital strategy, eCommerce excellence, digital infrastructure and social business strategy. Her background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'eCommerce stripes’ at Estee Lauder Companies where she spent over 8 years establishing eCommerce within their core brands including launching clinique.co.uk. She is also an active speaker in the eCommerce industry on a range of subjects, a guest speaker on the IDM digital courses, and also a member of the IDM's Digital Council. Outside of the day job Caroline is Co-owner and commercial director of runninginheels.com which is a womens' lifestyle content website in the UK

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head shot grey Chris Janz, AUS CEO HuffPost Australia

Chris Janz is the CEO of HuffPost Australia, a joint venture between The Huffington Post and Fairfax Media.   

The Huffington Post is a Pulitzer Prize-winning source of breaking news, features and entertainment, as well as a highly engaged community for opinion and conversation.  It is the No.1 news site in the US with more than 120 million UBs and publishes editions in 12 other countries.

Janz has 20 years’ experience building market-leading digital media businesses. He was the founding CEO of Allure Media, one of Australia’s largest independent digital publishers, and responsible for launching Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR and ShopStyle in Australia. 

Janz’s previous experience includes senior roles at News Corp and production company Endemol Southern Star.   

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Christel 767x767 bw Christel Quek, SG Content Lead Twitter

Christel is the Content Lead for Twitter, where she heads up the creation of narratives across Asia-Pacific, Middle East, North Africa, Russia & Greater China on why and how brands should advertise on Twitter. At Twitter, Christel developed #WinAtContent, the first always-on content planning program for advertisers and potential clients in the region, and produced Twitter’s first book for the region, “Tweets From the Top – Twitter for Executives, Asia-Pacific”.

What drives Christel is her interest in the momentum of human behaviour across technology. Previously, Christel led Social Business for Samsung Asia, and was the Global Social Manager at Havas Media Group, where she had the privilege of working on digital strategy, marketing and content strategy for DBS Bank, Intel, Toshiba, Globe Telecom, Hong Kong Tourism Board, Unilever, and KLM Airlines.

Christel has been nominated by Business Insider as one of the top 30 people from the advertising industry to follow on Twitter, and by Campaign Asia-Pacific as one of the top 20 women to watch in Asia-Pacific in 2014. In 2013, Christel was nominated as a Top 10 Digital Strategist to watch by The Guardian, and was a finalist in the Rising Star Award for Festival of Media Asia-Pacific. In 2012, Christel was also nominated by Interactive Advertising Bureau Singapore as a Best Young Talent.

Christel is an avid student of leadership, and a constant thirst for learning helps keep her on her toes in this ever-evolving digital landscape. Christel enjoys giving back to the community by mentoring startups at Singapore Startup Women Weekend, and has worked with Google & The Athena Network Singapore & Asia-Pacific to conduct digital training for the pilot “Women Entrepreneurs on the Web” program in Singapore.


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Small Christian Magel 020 grey Christian Magel , AUS Co-Founder & CMO Amaysim

Christian Magel is Co-Founder of amaysim, Australia’s largest mobile virtual network operator (MVNO) and multi award winning disrupter to the mainstream mobile carriers.

Prior to launching amaysim in 2010, Christian was Co-Founder and CMO of simyo a challenger brand in the mobile space like amaysim. simyo became the world’s largest online based mobile virtual network operator (MVNO), operating in Spain, France, the Netherlands, Belgium and Christian’s homeland, Germany. In Europe, Christian was European Marketing Director at Letsbuyit.com and has held senior marketing positions at ProSieben Digital Media, Entertainment Media Verlag and Club RTL.

An international marketing leader with a passion for brand building, e-commerce and digital marketing, Christian is highly engaged with the online and telecommunications sectors, where he acts as investor, advisor and coach. Amongst others he co-founded DigiCit, a bi-annual networking dinner which brings together the best and brightest digital entrepreneurs for thought-provoking conversations

ChristopheEymery high res grey Christophe Eymery, AUS Head of Digital L'Oreal

Christophe Eymery is an MBA graduate from ESCP Paris, AIT Bangkok and Monash University Melbourne.

He started his career with an internship at L’Oreal Group as Skincare Brand Manager Assistant for Lancome in 2001. Post graduating, he joined Renault to look after the car manufacturer’s Marketing Operations in Australia & New Zealand. After four years, he moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as nab, Honda, Nestle, Victoria Government and University of Melbourne for five years.

With a firm grasp of Digital Marketing, he shifted back to the client side in 2013, returning to his initial roots at L’Oreal and oversee digital development for the Leader in Beauty’s portfolio of 27 brands in Australia and New Zealand.

16 David Scribner grey David Scribner, AUS Chief Executive Officer Virgin Mobile

David is a business veteran with over 20 years’ experience working on some of Australia’s leading brands – including Milo, AGL and Telstra . David has been at the forefront of Customer-first thinking that has lead Virgin Mobile to be the leader in customer satisfaction and retention. He is a board member of the AANA and the ASB and has worked in both Switzerland and the US as well as Australia, during his career

Dean Chadwick 001 grey Dean Chadwick , AUS Vice President Customer Acquisition & Loyalty American Express

A 20+ year veteran of American Express, Dean relocated to Australia in 2013 as the executive GM of the Consumer Marketing business for American Express in Australia and New Zealand and assumed the role of Chief Digital Officer ANZ.

He is a high impact marketer known with a track record of driving corporate transformation – as head of Consumer Marketing current business units under his control include consumer acquisition, major partnerships, loyalty, mobile payments, brand and communications, new digital product development

Prior to his current role, he spent five years as the Global Vice President Digital Marketing, Analytics & Innovation, where he was responsible for building new and transforming existing business’s to embrace the opportunity from where technology, data and new channels converge to create great experiences and new consumer value propositions.

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Douglas Nicol bw Douglas Nichols, AUS Partner/Owner The Works

Douglas started life in the world of direct marketing. His first client in 1989 was a UK company that sold rubber sheets to incontinent people via direct response advertising. In this environment you learn quickly how to get response and what creates a profitable sale. Douglas came to Australia and set up the first in-house direct marketing team at George Patterson with the team growing to over 70 nationally in just seven years.


He was named Australian Direct Marketer of the Year for this missionary work in deepest darkest advertising land. Fast forward to today and Douglas is one of the owners and creative partners at The Works, an independent integrated advertising agency with a team of 75 where creative thinkers are on the forefront of client business. 

The Works has grown fast and now counts Optus, GSK, Domain, Sunbeam, Aussie Apples, Woolworths Everyday Rewards, NRMA, Jim Beam, Energy Australia, Canadian Club, Tetley, Virgin Money and Visit Canberra among its clients. 

Douglas is passionate about digital and social media marketing and is the driving force behind The Datafication Project which for the last four years has delivered the first comprehensive analytics on how and why Australians use Instagram and Twitter. 

Douglas was Chair of Australia's largest industry representative body ADMA from 2006-2008


DavidCookepress photo bw Dr David Cooke , AUS Managing Director Konica Minolta Business Solutions Australia

David has worked in the IT industry for over 30 years, largely in sales and marketing roles. He was appointed as the first non-Japanese Managing Director of Konica Minolta, in Australia in 2013. He is passionate about building an organisation that is synonymous with caring for its staff, customers and community. In 2008 he completed his doctoral research on corporate social responsibility at Southern Cross University. David’s thesis was titled The Philanthropic Contract: building social capital though corporate social investment, and entailed research into the positive value for profit-making companies to form long term sustainable partnerships with the not-for-profit sector, in building their brands

Harry Lowes grey Harry Lowes, AUS General Manager Digital Marketing Telstra

Harry is a marketer focused on enabling businesses to make the most of the transition of consumers into the online world. As technology opens up new ways to engage with customers Harry has a long history to enabling Brands to deliver on the potential experiences this revolution open up. Harry’s career started in Business Development at McCann-Erickson World Group, moved in the world of wine and then Banking with the Commonwealth Bank and now Telecommunications with Telstra. He’s driven change in each of these industries while focused on the impact to the bottom line for these businesses. He has a new family and loves travelling. 

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IgorElbert headshot grey Igor Elbert, USA Principal Data Scientist Gilt.com

Mr. Elbert has been dealing with big data for over 20 years. From calculating financial risk for Salomon Brothers to tracking movements of millions of items across the supply chain for major brands, Mr. Elbert pushed innovative data analysis to new frontiers.

As VP of Quantitative Analytics for Barnes & Noble Mr. Elbert used a plethora of data to offer his customers a unique in-store and digital experience.

Having joined Gilt.com as Principal Data Scientist, Mr. Elbert is supporting Gilt’s mission to create the most exciting, curated shopping experience that helps company’s customers find and express their style.


JVK grey Jennifer Vandekreeke, AUS Vice President & General Manager Carnival Cruise Lines

Originally hailing from Carnival Cruise Line’s headquarters in Miami, Jennifer had the great fortune to move to Sydney in 2011 to set up Commercial Operations for Carnival Cruise Line in Australia and New Zealand. Four years later, Carnival has two ships in Australian waters and more than 350,000 Australian couples and families have sailed on a Carnival cruise sailing from Australia.
Prior to Carnival, Jennifer worked in consumer marketing with brands such as Club Med, Seabourn Cruise Line, Citibank and Young & Rubicam in the US, Colombia and France.
After more than four years in Australia, Jennifer is still in love with her adopted home, although she doesn’t yet have a taste for Vegemite.

Media Photo Fish UPDATED grey Jim Fish, USA Chief Innovation Officer & VP Global Automotive Diagnostics Bosch North America

Jim Fish has more than 25 years of automotive, consulting, technology and start up experience and is currently the Chief Innovation Officer at the Automotive Solutions business unit of Bosch’s Automotive Aftermarket.  Based in Detroit, he focuses on serving as a change agent in the organization, pursuing new product initiatives and creating platforms for growth while nurturing an Innovation Engine.  He currently holds 11 global patents in the field of Automotive Diagnostics and Software Business Processes and was named the Bosch Inventor of the Year for 2014.  Additionally, he is leading the digitization of the business’ Marketing efforts, with an emphasis on a leading edge Social Media position.   His previous experiences include leadership roles in Snap-on, as a Chief of Engineering for a subsidiary of DTE Energy, as a Management Consultant serving clients in the Industrial and Pharmaceutical sectors and more than a decade as a Product Engineer and Researcher at Ford Motor Company.

Jim has earned a BSEEE and BSBEA from Michigan Technological University in Houghton, Michigan and a Master of Business Administration from the University of Michigan in Ann Arbor, Michigan.  Jim serves on the board of ETI, is a member of Automotive Aftermarket Supplier Association’s Marketing Executives Council, a founding member of the Joint Task Force on Automotive Telematics for the AAIA and AASA and is a regular industry speaker.   His passion for being in the head of the customer has led him to become an ASE Certified Automotive Technician


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Jin Zwicky grey Jin Zwicky, SG VP in Group Customer Experience OCBC

Jin Zwicky is currently a VP in Group Customer Experience at OCBC Bank, a leading Singaporean bank. She leads bank's top priority customer experience design initiatives for Retail, Private Banking, Insurance and Wealth Management businesses. She drives business success through redefining the customer experience at all channels and developing new concept such as FRANK by OCBC, an award winning Gen Y banking brand, which she lead the customer experience strategy and execution. She is passionate about power of design and its business impact in financial services.

Before joining OCBC Bank, she spent 10 years in Switzerland. She was a senior manager in customer experience at Credit Suisse Private Bank setting customer experience strategy in key markets and designed experiences across critical channels and key processes.

Over 15 years of experience in customer experience strategy and design, she is a keynote speaker in banking and customer experience conferences in Europe, Asia and Australia. She is a publisher of Designful Co. a thought-leadership publication on design for financial services, and co-author of Beyond Startup, a best seller in entrepreneurship in South Korea.

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John HS grey John Broome, AUS Marketing Director for ANZ Kellogg’s

John is Kellogg’s Marketing Director for ANZ and brings over 25 years of brand marketing experience in several packaged goods categories including food, confectionery, cleaning and personal care,  having worked with a number of global FMCG companies including Reckitt Benckiser and Nestle.  

John started his marketing career in the UK with Unilever and Reckitt Benckiser before emigrating to Australia in 1995. Shortly after the 2000 Olympics he moved to Reckitt’s Canadian business as VP Marketing and then in 2003 to the USA to become Global Category Director on RB’s cleaners category working on brands such as Lysol, Dettol and Easy Off Bam. Returning to Australia in late 2006 John switched industries to food and became Marketing Director on in Nestle’s confectionery & snacks business working on market leaders such as Kit Kat, Allens lollies and Uncle Toby’s. He joined Kelloggs in July 2012.

John is a strong believer in the trifecta of strong brands, meaningful innovation and great people to drive business growth. And he is a fully signed up advocate of Ehrenberg Bass 

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Ad Week Photo grey Jonathan Nash, UK Head of Programmatic AOL

Jonathan Nash is the UK Head of Programmatic for AOL Platforms. With eight years’ experience in the digital media industry, Jonathan is an expert in programmatic and video technology.

Jonathan has worked with AOL for six years. In his current role, he is focused on increasing revenue and continuing to drive AOL's programmatic strategy for the AdLearn Open Platform (AOP).

During the past six years, Jon has been a group head for AOL’s premium ad network Advertising.com and has taken the helm as Sales Lead for our premium video platform, AOL On. Jon also works closely with Advertising.com and AOL's programmatic video business Adap.tv.

Last July, AOL UK demonstrated their investment in, and commitment to, automation by announcing that 100% of its reserved inventory across all of its owned and operated sites will feed into AOP.

Prior to AOL, Jon was working with Microsoft.

IMG0297 grey Kjetil Undhjem, AUS Category Director ANZ Chocolate Mondelez International

Kjetil has a vast experience in FMCG industries working in executive roles in London, Stockholm, Oslo, Zurich and recently in Melbourne. He spent six years at Kraft Foods in Europe managing marketing and business development teams before rising up to the Global Director Chocolate in 2005. Prior to his current appoint at Mondelez, Kjetil spent close to five years as the Vice President Brand Communication at Statoil, Norwegian largest energy company. Kjetil is married with a teenage daughter and a dog.

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  Leonard Brody, CA President, Clarity Digital Clarity Digital

Leonard is a highly respected entrepreneur, venture capitalist and best-selling author. He has helped in raising millions of dollars for startup companies, been through one of the largest internet IPOs in history and has been involved in the building, financing and/or sale of five companies to date.

Much critical acclaim has followed him in his endeavours. At Onvia Canada (where he was part of the initial executive) the company was voted Canada’s number one startup in 2000 and subsequently closed a $240 Million IPO on NASDAQ. In addition, at Marqui, where Leonard was Chief Advisor, the company was rated as the best new technology company in the country in 2003.

Currently, Leonard is Co-CEO and a Director of NowPublic which is one of the pioneers in citizen journalism and quickly becoming one of the largest news agencies in the world. He is also a Venture Partner at Growthworks Capital, one of Canada’s largest national technology funds, and acts as an advisor to venture capital funds in the US, Europe and Asia. He is also a board member and/or advisor to several companies including Infowave, Sonic Foundry, Derby County Football Club in the English Championship, CanWest Global and Alliance Atlantis. Leonard is currently an advisor to the Canadian Ministry of International Trade and a Director of Canada’s largest technology association, CATA.

A highly sought-after public speaker, Leonard has lectured at universities and conferences throughout the world. He is co-author of the best selling books, “Innovation Nation: Canadian Leadership from Jurassic Park to Java” and “Everything I Needed to Know About Business...I Learned from a Canadian” both published by John Wiley and Sons.

Leonard holds an Honours Bachelor of Arts from Queens University, a law degree from Osgoode Hall and is a graduate of the Private Equity Course at the Harvard Business School.



Lynne JJ HS grey Lynne Jarman-Johnson, USA Chief Marketing Officer Consumer Credit Union

Lynne Jarman-Johnson is a proven leader in communications. Lynneenergizes people of all levels while connecting to the core vision of productsand services to ensure direct audience impact. Lynne is the Chief MarketingOfficer for Consumers Credit Union. She is also the Chief Coordinator ofFamily Dynamics (6 kids!) for the Johnson Bunch.Lynne is a bold leader who brings passion and quality to all works and levelsof an organization. Lynne also brings social communication expertise withknowledge of up to the minute technology/ information systems forcommunication. Lynne’s “Wedding Cake” philosophy has changed the waymarketing and data is served to members, audiences and communities.Lynne is recognized in social media as @MojoCMO. Lynne is ranked in top20 of 100 CMOs on Twitter and Forbes Social Media Influencers list. Shehas also been recognized as one of 50 over 50 Thought Leaders by BrandQuarterly Magazine.


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head shot grey3 Michele Roper Elrod, USA Executive Vice President, Head of Marketing Regions Financial Corporation

Michele Elrod joined Regions in 1984 and provides strategic marketing direction and management as the Head of Marketing for Regions Financial Corporation. Regions is a top U.S. bank-holding company headquartered in Birmingham, Alabama, with $117 billion in assets, operating over 1,700 banking offices and 2,000 ATMs in 16 states across the South, Midwest and Texas.

Before serving in her current position, Michele held a number of management roles in strategic marketing and sales training for Regions and AmSouth Banks, and was the Marketing Director for The First National Bank of Tuskaloosa. Prior to entering the financial industry, Michele served in management roles directing public and media relations, fundraising, education and volunteer services in the Mental Health Services industry.

Michele has a master’s degree from the University of Alabama School Of Communication and Information Sciences. She is a graduate of MOMENTUM, the Birmingham Women’s Leadership Program, and The J. Mack Robinson College of Business Executive Program for Advanced Leadership Development.

Michele currently serves as a mentor in the University Of Alabama Culverhouse School Of Commerce and the School of Communication and Information Sciences Mentor Programs.  She is a member of the Culverhouse Board of Visitors. She is the recipient of the 2014 Outstanding Alumna Award in Advertising from the University of Alabama School of Communication and Information Sciences and was recognized in 2014 by The Birmingham Business Journal as a top CMO in the C-suite awards.   Michele is a member of Regions Leadership Group and a voting member of Regions Product Development Approval Committee, the Customer Experience Forum and the Corporate Diversity Committee.

She has served as an Executive Sponsor and mentor for Regions 2013 Emerging Leaders Program and has served in board positions on the Mental Health Association of Tuscaloosa and Birmingham, The Tuscaloosa Spouse Abuse Network and the Tuscaloosa Ad Club.  She was voted top Woman under 30 by the Tuscaloosa YWCA. 

In the past two years, Michele has participated in a number of speaking engagements and panels which include topics such as: Social Media and Marketing to the “New Consumer,” The Use of Big Data and the Changing Roles of Marketing, The Adaptive Customer Enterprise, and Integrating Sales and Marketing to Drive Sales Growth, Addressability At Scale through Digital Platforms, Mentoring Women, Customer Centricity and Digital in the Financial Industry


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Paul Walsh Headshot grey Paul Walsh, USA Vice President of Weather Analytics and Meteorologist The Weather Company


As vice president, weather analytics and meteorologist for The Weather Company, PaulWalsh helps companies integrate weather and climate information into theirbusiness processes. Since 1997, he has helped business leaders in large corporations – aswell as investors and analysts – use weather and climate intelligence to increase salesand maximize profits. His client experience includes WalMart, The Home Depot, Sears,Merrill Lynch, Citibank and numerous hedge funds.Prior to joining The Weather Company, Walsh served as senior vice president, businesssolutions at Atmospheric and Environmental Research (a Verisk Analytics company),chief strategy officer at Storm Exchange, Inc., and senior vice president, clientservices/analytics at Planalytics, Inc.Walsh’s observations on weather impacts on consumers and business have beenfeatured on The Weather Channel, CNBC, NBC Nightly News, Fox Business News,Bloomberg Television/Radio, and in dozens of publications, including The Wall StreetJournal, Barron’s, USA Today, and The New York Times. He is currently a weeklycontributor on CNBC’s “Big Data Download.”Prior to 1997, as a meteorologist in the United States Air Force, Walsh providedweather-based intelligence support to war fighters and mission planners and served asthe chief of weather operations for the US Army’s elite 101st Airborne Division duringOperation Desert Storm.



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GlobalForumCreativeFuelSpeakersCMSTania de Jong145x145 Tania de Jong, AUS Founder & CEO Creative Universe, Creativity Australia

Tania de Jong AM is a leading Australian soprano, inspirational speaker, social entrepreneur, spiritual journeywoman and creative innovation catalyst. She founded Creative Universe, Creativity Australia, Music Theatre Australia, Pot-Pourri and The Song Room and works with diverse communities through the ‘With One Voice’ choir social inclusion programs. Tania sings around the world as a soloist and with her group Pot-Pourri releasing 7 CDs. She is Founder and Executive Producer of Creative Innovation Global. Tania’s TED Talk How Singing Together Changes The Brain has sparked international interest. . In February 2015 Tania released her solo CD Heaven on Earth.


GlobalForumCreativeFuelSpeakersCMSTrinaCollins145x145 Trina Collins, AUS Visual Artist Poncho Army

Poncho Army (Trina Collins) works as a visual artist, graphic designer and owns and operates Anchors Aweigh Art Studio in Wollongong, Australia.

Her art combines illustration, stencil art, aerosol and screen printing and often deals with the contrasts between urban and rural landscapes, young and old and freedom and confinement. She is known for her signature splatter paint skies and detailed line work.

Poncho Army was named as one of the top ten street artists in Australia by ArtsHub, was the 2012-2013 resident artist at Wollongong Art Gallery and the National Gallery of Australia archives her work. 

As well as being a visual artist Trina also owns and operates Anchors Aweigh Art Studio, a creative workshop space teaching urban, graphic and contemporary mediums. She teaches on average 7 workshops a week and also works offsite, going to regional towns to teach and work on community public art projects.


“Using your passion to make a livilhood does not come without difficulties. It’s hard to be an artist and make a living from it, you have to put yourself out there, you have to market yourself but still keep your intigerity. It’s the battle between the artist introvert and the business person extrovert.” - Poncho Army




VicWolffHS grey Vic Wolff, AUS CMO HSBC Bank Australia

Vic is Head of Marketing and member of the Executive Committee of HSBC Bank Australia, a leading international bank supporting retail, business, corporate and institutional banking customers in Australia through its network of 33 branches and offices.

Since joining HSBC Bank Australia late 2010, Vic has embarked on expanding the bank’s marketing activities in Australia, raising the awareness and profile of the HSBC brand. HSBC is on a growth path and marketing communications is a vital building block to facilitate their ambitions.

Prior to running Marketing at HSBC in Australia, Vic was Chief Marketing Officer for ING DIRECT in the US and Australia.

Vic has more than 25 years of banking experience on 3 continents: Europe, the US and now Australia

Vic holds master degrees in business economics and marketing.

BordelonWill grey Will Bordelon , USA Executive Vice President, General Manager Merkle

Will Bordelon is a seasoned global executive with over 18 years’ experience in professional services leadership roles across digital media, marketing technology, CRM and management consulting. Over the years, Will has become a strategic advisor to executives at leading brands including Citibank, JP Morgan Chase, PNC Bank, Regions Financial and Susan G. Komen for the Cure.

As executive vice president, general manager, Will oversees the banking, finance, wealth management, and nonprofit industries for Merkle with revenues in excess of $115 million annually. Will is a member of Merkle’s executive committee and leads the New York office.

Prior to joining Merkle, Will held various leadership roles with Acxiom Corporation, including six years overseas in China, Singapore, Australia and New Zealand. Will led Acxiom’s Asia Pacific growth strategy and worked with global brands to advance customer driven business strategies in the region.

Will holds a bachelor’s degree in international economics from Louisiana State University and lives in New York.

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