Adam leads Digital globally at Vodafone Group. He is a commercially-focused, pragmatic digital business driver, delivering a cutting- edge digital vision and strategy across 22 countries, and over 45 partner markets. He thrives on the challenge of improving the digital lives of over 400 million customers globally. He grew up in Australia, and has developed a very successful career in the UK over the past 13 years – sitting on the executive team at Rakuten’s Play.com, and holding senior management positions at Royal Bank of Scotland and Marks & Spencer. Adam is known for his broad skillset working across multiple industries, driving and facilitating change whilst inspiring and energising high performing teams in complex international businesses and profitable self-employment ventures. His energy and passion for digital is endless...
Alex is the founder of Australian Openair Cinemas, one of Australia’s fastest growing and most loved event brands, producing each summer Ben&Jerry’s Openair Cinemas. Taking place at iconic locations in six capital cities, the events combine hospitality, lots of ice cream, lawn games, live music and movies under the stars. Together with its partner brands the events get amplified via digital and social media, TV, radio and outdoor campaigns, with most tickets sold-out online weeks in advance. Before starting Australian Openair Cinemas, Alex gained experience in marketing, e-commerce and strategy consulting. He is passionate about entrepreneurship, the internet and the outdoors. In his spare time he can be found gaining new perspectives climbing trees, surfing waves or trying hand stands.
Dr Amantha Imber is an innovation psychologist, best-selling author, and founder of innovation consultancy Inventium – which was awarded the 2013 BRW Client Choice Award for Best Management Consultancy in Australia. Amantha has a PhD in organisational psychology and has helped companies such as Coca-Cola, LEGO, Red Bull, Deloitte, McDonalds, Virgin Australia, Commonwealth Bank and many others innovate more successfully. She has spoken in Australia, the UK, the United States, Africa and Europe helping turn people into innovation dynamos.
Amantha is the co-creator of the BRW Most Innovative Companies list, an annual list that her company puts together ranking Australia's top innovators. She writes articles for publications such as BRW, Australian Business Solutions and Smart Company and is the author of “The Creativity Formula: 50 scientifically proven creativity boosters for work and for life”.
Amantha had an international record deal for her debut album Like Samantha without the S, prays to the God of Kevin Spacey and claims to have once been freakishly good at table tennis.
Andres Sosa was appointed Sales and Marketing Director in September 2013 at THE OUTNET.COM.
Andres is responsible for leading the overall direction of the global sales and marketing team, both online and offline, in major markets such as USA, UK, Australia, Germany, France, Russia, UAE and China. He also drives customer acquisition and retention, public relations and channel innovation to ensure the brand continues to gain even greater awareness though fresh initiatives.
With a strong background in retail, Andres works very closely with the buying teams to maximise the marketing potential of exclusive brand collaborations.
Prior to joining THE OUTNET.COM, Andres was Head of Digital Marketing and Media at Value Retail where he was responsible for global digital strategy and implementation of all activities, promoting the nine Chic Outlet Shopping® Villages in Europe and China.
Andres has enjoyed working with global agencies WPP and Publicis Group, heading accounts such as Chanel, Liberty London, Harvey Nichols, Clarence House – HRH Prince of Wales, Coca-Cola, HSBC and British American Tobacco.
Andres is originally from Venezuela and has lived in London for 14 years.
Andrew is co-founder and managing director at Green Hat – a digital consulting agency specialising in B2B.
He has spent the last decade focussing on lead lifecycle and nurture marketing for B2B ‘considered purchase’ timeframes. He developed the ‘3C3P Customer Lifecycle & Automation Program’ methodology – an approach for inbound and digital marketing that has been adopted by blue-chip clients including IBM, SingTel Optus, Mercer and Konica Minolta. He is an analytical thinker with a focus on optimising lead lifecycle conversion and marketing analytics.
Andrew regularly speaks on the conference circuit and is co-author of the annual B2B Marketing Outlook Report. He is also a member of the ADMA B2B Expert Group.
Bela heads AdSpark, a pioneer in mobile-first digital marketing solutions backed by Globe Telecom, a Singtel affiliate and the leading telecommunications provider in the Philippines. AdSpark works with brands and agencies to deliver exceptional marketing campaign results powered by big data analytics and ad technology. Bela has driven the development of Globe’s in-house data management platform that today uses historical and real-time customer insights to optimize Globe’s performance marketing and brand strategies.
Prior to AdSpark, Bela was Co-founder and COO of Groupon Thailand. She has previously held roles in the internet, retail and outsourcing industries across India, USA and the UK.
With over 10 years experience in recruitment, media and advertisement Braden was part of the largest and fastest growing online recruitment business in the UK and a Top 10 player in its sector worldwide. Later moving to Sydney to take up roles in News Media and continuing his carrier with REA Media. Braden is now heading up programmatic solutions and trading at REA Group. With the prime responsibility of leading and setting strategic direction for the team.
Cameron is currently the Head of Digital Marketing & Analytics at GE Capital Australia and New Zealand. In this role Cameron focuses on the development of organisation wide Digital Marketing, Analytics, Technology, and CRM capabilities across multiple financial services brands, industry verticals and digital channels. His team includes experts in Email, Search, Digital Analytics, Social Media, Digital Content, Digital Strategy, Digital Delivery and User Experience
Cameron has previously held senior roles in some of Australia's most successful digital teams - including roles at Telstra Digital as the Head of Digital Insights & Analysis, and also at Medibank leading Digital Sales Optimisation for their entire retail portfolio. He has an MBA from Melbourne Business School, which included an exchange program to IESE Business School in Spain – a globally ranked Top 10 MBA program.
Chris Janz is the CEO of HuffPost Australia, a joint venture between The Huffington Post and Fairfax Media.
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features and entertainment, as well as a highly engaged community for opinion and conversation. It is the No.1 news site in the US with more than 120 million UBs and publishes editions in 12 other countries.
Janz has 20 years’ experience building market-leading digital media businesses. He was the founding CEO of Allure Media, one of Australia’s largest independent digital publishers, and responsible for launching Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR and ShopStyle in Australia.
Janz’s previous experience includes senior roles at News Corp and production company Endemol Southern Star.
Christian Magel is Co-Founder of amaysim, Australia’s largest mobile virtual network operator (MVNO) and multi award winning disrupter to the mainstream mobile carriers.
Prior to launching amaysim in 2010, Christian was Co-Founder and CMO of simyo a challenger brand in the mobile space like amaysim. simyo became the world’s largest online based mobile virtual network operator (MVNO), operating in Spain, France, the Netherlands, Belgium and Christian’s homeland, Germany. In Europe, Christian was European Marketing Director at Letsbuyit.com and has held senior marketing positions at ProSieben Digital Media, Entertainment Media Verlag and Club RTL.
An international marketing leader with a passion for brand building, e-commerce and digital marketing, Christian is highly engaged with the online and telecommunications sectors, where he acts as investor, advisor and coach. Amongst others he co-founded DigiCit, a bi-annual networking dinner which brings together the best and brightest digital entrepreneurs for thought-provoking conversations.
Christophe Eymery is an MBA graduate from ESCP Paris, AIT Bangkok and Monash University Melbourne.
He started his career with an internship at L’Oreal Group as Skincare Brand Manager Assistant for Lancome in 2001. Post graduating, he joined Renault to look after the car manufacturer’s Marketing Operations in Australia & New Zealand. After four years, he moved agency side to run the Digital Media Business of ZenithOptimedia in Melbourne, servicing clients such as nab, Honda, Nestle, Victoria Government and University of Melbourne for five years.
With a firm grasp of Digital Marketing, he shifted back to the client side in 2013, returning to his initial roots at L’Oreal and oversee digital development for the Leader in Beauty’s portfolio of 27 brands in Australia and New Zealand.
Business woman, Corinne Noyes, had a successful career in consumer marketing for some of the world’s biggest FMCG companies. Yet, “I wanted to explore and develop my creative and nurturing impulses, and the pathway has been Madame Flavour and tea.” Madame Flavour blends in silky biodegradable pyramids and tea series can be found in over 1800 supermarkets including Coles, Woolworths and Countdown. The premium High Tea Series is available in hotels and cafes and on Virgin Australia flights. It is the first to launch tea pyramids into Australian supermarkets, selling 13 million infusers in 2013-14 (almost 7 tonnes of tea).
Business woman, Corinne Noyes, had a successful career in consumer marketing for some of the world’s biggest FMCG companies. Yet, “I wanted to explore and develop my creative and nurturing impulses, and the pathway has been Madame Flavour and tea.”
Madame Flavour blends in silky biodegradable pyramids and tea series can be found in over 1800 supermarkets including Coles, Woolworths and Countdown.
The premium High Tea Series is available in hotels and cafes and on Virgin Australia flights.
It is the first to launch tea pyramids into Australian supermarkets, selling 13 million infusers in 2013-14 (almost 7 tonnes of tea).
Originally from Auckland, New Zealand, and raised in the family fish and chip shop, Daniel has come full circle to arriving at McDonald’s as a member of the Global Digital team, responsible for transforming the digital experience across ordering, CRM and how customers interact in store.
He is a 17-year digital veteran with digital leadership roles at traditional ad agencies like HAVAS Worldwide, Ogilvy and JWT, in addition to digital agencies and start ups.
He’s consulted with a breadth of clients including American Express, Nestlé, Ford, Unilever, Reckitt Benckiser, Ford, IBM, Danone and across the full breadth of digital projects ranging from CRM, e-commerce, mobile apps, AR, gaming, analytics, social, and search.
Linked In: sg.linkedin.com/in/daniellee888/
20 years commercial and finance experience in the Aviation Industry with a passion for operating a change agent and leading the redesign of business models to drive revenues, business efficiency and customer engagement.
Now 18 months into a new role to create Global Loyalty Company, an ambitious and exciting business opportunity aiming to reinvent Loyalty similar to the way Etihad has reinvented aspects of travel.
‘The world has changed - life is mobile, data drives everything, everyone is connected and people want to be in control. Etihad does things differently and for Loyalty we plan to do the same. More engaging programs and better returns for partners.’
David is a business veteran with over 20 years’ experience working on some of Australia’s leading brands – including Milo, AGL and Telstra . David has been at the forefront of Customer-first thinking that has lead Virgin Mobile to be the leader in customer satisfaction and retention. He is a board member of the AANA and the ASB and has worked in both Switzerland and the US as well as Australia, during his career
A 20+ year veteran of American Express, Dean relocated to Australia in 2013 as the executive GM of the Consumer Marketing business for American Express in Australia and New Zealand and assumed the role of Chief Digital Officer ANZ.
He is a high impact marketer known with a track record of driving corporate transformation – as head of Consumer Marketing current business units under his control include consumer acquisition, major partnerships, loyalty, mobile payments, brand and communications, new digital product development
Prior to his current role, he spent five years as the Global Vice President Digital Marketing, Analytics & Innovation, where he was responsible for building new and transforming existing business’s to embrace the opportunity from where technology, data and new channels converge to create great experiences and new consumer value propositions.
Douglas started life in the world of direct marketing. His first client in 1989 was a UK company that sold rubber sheets to incontinent people via direct response advertising. In this environment you learn quickly how to get response and what creates a profitable sale. Douglas came to Australia and set up the first in-house direct marketing team at George Patterson with the team growing to over 70 nationally in just seven years.
He was named Australian Direct Marketer of the Year for this missionary work in deepest darkest advertising land. Fast forward to today and Douglas is one of the owners and creative partners at The Works, an independent integrated advertising agency with a team of 75 where creative thinkers are on the forefront of client business.
The Works has grown fast and now counts Optus, GSK, Domain, Sunbeam, Aussie Apples, Woolworths Everyday Rewards, NRMA, Jim Beam, Energy Australia, Canadian Club, Tetley, Virgin Money and Visit Canberra among its clients.
Douglas is passionate about digital and social media marketing and is the driving force behind The Datafication Project which for the last four years has delivered the first comprehensive analytics on how and why Australians use Instagram and Twitter.
Douglas was Chair of Australia's largest industry representative body ADMA from 2006-2008
David has worked in the IT industry for over 30 years, largely in sales and marketing roles. He was appointed as the first non-Japanese Managing Director of Konica Minolta, in Australia in 2013. He is passionate about building an organisation that is synonymous with caring for its staff, customers and community. In 2008 he completed his doctoral research on corporate social responsibility at Southern Cross University. David’s thesis was titled The Philanthropic Contract: building social capital though corporate social investment, and entailed research into the positive value for profit-making companies to form long term sustainable partnerships with the not-for-profit sector, in building their brands
The first ten years of Frank’s career he focused on mobile as an emerging technology. For the second decade, he developed a broad experience in digital. In 2009, Frank was the first employee in Australia selling Responsys, which – after it had grown to a team of 80 people strong in APAC - evolved to the Oracle Marketing Cloud in 2014.
Frank now leads the sales effort for the enterprise team at the Oracle Marketing Cloud, helping the best global brands effectively execute marketing campaigns across the key digital channels: email, mobile, social, the web and display.
Frank got his Master of Business Administration in Maryland, the US. He is orginally from The Netherlands, and worked for over 5 years in Indonesia, Thailand and Singapore, before he landed in Sydney 12 years ago. In his sparetime, when there are waves, Frank is on the water, surfing. When it’s windy, he gets his kicks from kitesurfing.
Glenn Flower brings over 25 years of B2B Marketing experience in a range of technology environments.
He has a strong affinity with innovation and the introduction of new services.
This is supported by the introduction of IP Telephony in Australia with Telstra Corporation.
As Head of Marketing at Nextgen Group he has focussed on driving the digital transformation across new technologies such as Marketo implementation.
Glenn has several under graduate and post graduate qualifications, including a Masters in Business Marketing.
Harry is a marketer focused on enabling businesses to make the most of the transition of consumers into the online world. As technology opens up new ways to engage with customers Harry has a long history to enabling Brands to deliver on the potential experiences this revolution open up. Harry’s career started in Business Development at McCann-Erickson World Group, moved in the world of wine and then Banking with the Commonwealth Bank and now Telecommunications with Telstra. He’s driven change in each of these industries while focused on the impact to the bottom line for these businesses. He has a new family and loves travelling.
Mr. Elbert has been dealing with big data for over 20 years. From calculating financial risk for Salomon Brothers to tracking movements of millions of items across the supply chain for major brands, Mr. Elbert pushed innovative data analysis to new frontiers.
As VP of Quantitative Analytics for Barnes & Noble Mr. Elbert used a plethora of data to offer his customers a unique in-store and digital experience.
Having joined Gilt.com as Principal Data Scientist, Mr. Elbert is supporting Gilt’s mission to create the most exciting, curated shopping experience that helps company’s customers find and express their style.
Jane has spent most of her career working in mainstream media, including five years as editor of Who and four in New York as editor-at-large of People magazine. At People, her roles included working on branded-content proposals with the magazine’s advertising team, leading the editorial-staff training of new licensee editions of People in India and Greece, as well as editing several sections of the weekly magazine. She taught a session on international licensing at the Yale Publishing Course in 2010 and 2011, presented her optimistic outlook on media, ‘The New Flight to Quality’, at Macquarie University’s 2012 Future of Writing symposium, and has been on several panels at MEAA journalism forums. At the beginning of 2012, Jane returned to Australia as CEO of the philanthropically funded online start-up, The Global Mail. She’s been freelance since 2014, when she edited ‘Powering People’, a four-part multimedia brand partnership between Guardian Australia and General Electric. Together with her friend, colleague and fellow ADMA instructor Natalie Filatoff, Jane writes for GE Reports and ghost-writes books. She is passionate about making all communication more compelling
Jeff Glazer, SSI Country Manager for Australia and New Zealand, is an executive with 25 years of extensive experience in establishing, managing, developing, consulting, and enabling businesses from SME's to Blue Chip multi-national clients, across numerous industries. Prior to joining SSI, Jeff was a Director and Chief Marketing Officer for PermissionCorp, the multi-award winning digital marketing and research company with operations in Australia, New Zealand and Taiwan, and also a Director with Unified Incentives, a revolutionary service for electronic rewards and gift delivery. Jeff often speaks at international conferences and events.
Originally hailing from Carnival Cruise Line’s headquarters in Miami, Jennifer had the great fortune to move to Sydney in 2011 to set up Commercial Operations for Carnival Cruise Line in Australia and New Zealand. Four years later, Carnival has two ships in Australian waters and more than 350,000 Australian couples and families have sailed on a Carnival cruise sailing from Australia.
Prior to Carnival, Jennifer worked in consumer marketing with brands such as Club Med, Seabourn Cruise Line, Citibank and Young & Rubicam in the US, Colombia and France.
After more than four years in Australia, Jennifer is still in love with her adopted home, although she doesn’t yet have a taste for Vegemite.
Jillian leads a team of strategic innovators who believe in creating great experiences for the audience across all touch points. Drawing on a background in PR, Journalism and Marketing with organisations like SEEK and Moonlight Cinema, Jillian is the strategist and creative director for the campaigns that are getting CPA Australia noticed, including The Naked CEO (book and website) and The Bottom Line television show on Channel 9. Jillian is called upon regularly to write articles, provide media commentary and speak at conferences and events about content and social media strategies.
Jim Fish has more than 25 years of automotive, consulting, technology and start up experience and is currently the Chief Innovation Officer at the Automotive Solutions business unit of Bosch’s Automotive Aftermarket. Based in Detroit, he focuses on serving as a change agent in the organization, pursuing new product initiatives and creating platforms for growth while nurturing an Innovation Engine. He currently holds 11 global patents in the field of Automotive Diagnostics and Software Business Processes and was named the Bosch Inventor of the Year for 2014. Additionally, he is leading the digitization of the business’ Marketing efforts, with an emphasis on a leading edge Social Media position. His previous experiences include leadership roles in Snap-on, as a Chief of Engineering for a subsidiary of DTE Energy, as a Management Consultant serving clients in the Industrial and Pharmaceutical sectors and more than a decade as a Product Engineer and Researcher at Ford Motor Company.
Jim has earned a BSEEE and BSBEA from Michigan Technological University in Houghton, Michigan and a Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. Jim serves on the board of ETI, is a member of Automotive Aftermarket Supplier Association’s Marketing Executives Council, a founding member of the Joint Task Force on Automotive Telematics for the AAIA and AASA and is a regular industry speaker. His passion for being in the head of the customer has led him to become an ASE Certified Automotive Technician
John Batistich, Director of Marketing for the Westfield Group, the world's largest listed retail property owner. Over 20 years of experience in Research, Marketing and General Management with blue chip companies like Lion Nathan, Kimberly Clark, PepsiCo Foods and The Wrigley Company.
He holds a Masters in Management degree from MGSM majoring in Human Resources, a Bachelor of Business degree from the University of Western Sydney majoring in Marketing and a Certificate in Digital Marketing from ADMA.
He has lead marketing communications that have won a Cannes Lion award and an Australian Effective Awards. A member of the Australian Market & Social Research Society Client Advisory Board and has been a member of the Australian Research Awards judging panel.
John is also a member of the Board of Governors for The Heart Research Institute, a leading medical science institute dedicated to the early detection, prevention and reversal of heart disease.
John is Kellogg’s Marketing Director for ANZ and brings over 25 years of brand marketing experience in several packaged goods categories including food, confectionery, cleaning and personal care, having worked with a number of global FMCG companies including Reckitt Benckiser and Nestle.
John started his marketing career in the UK with Unilever and Reckitt Benckiser before emigrating to Australia in 1995. Shortly after the 2000 Olympics he moved to Reckitt’s Canadian business as VP Marketing and then in 2003 to the USA to become Global Category Director on RB’s cleaners category working on brands such as Lysol, Dettol and Easy Off Bam. Returning to Australia in late 2006 John switched industries to food and became Marketing Director on in Nestle’s confectionery & snacks business working on market leaders such as Kit Kat, Allens lollies and Uncle Toby’s. He joined Kelloggs in July 2012.
John is a strong believer in the trifecta of strong brands, meaningful innovation and great people to drive business growth. And he is a fully signed up advocate of Ehrenberg Bass
Leanne Rosmalia, Gain and Retain Specialist, Forthought Research
Since joining Forethought in 2011, Leanne has led many strategic research programs for some of Australia’s most influential businesses in forming growth strategies.
Leanne’s strengths lie in her ability to develop relationships with her clients and stakeholders, understanding their core challenges and ensuring the proposed research solutions address these challenges. Leanne brings clarity to research by distilling complex information into clear, actionable recommendations for her clients, and presenting this to stakeholders.
Leonard is a highly respected entrepreneur, venture capitalist and best-selling author. He has helped in raising millions of dollars for startup companies, been through one of the largest internet IPOs in history and has been involved in the building, financing and/or sale of five companies to date.
Much critical acclaim has followed him in his endeavours. At Onvia Canada (where he was part of the initial executive) the company was voted Canada’s number one startup in 2000 and subsequently closed a $240 Million IPO on NASDAQ. In addition, at Marqui, where Leonard was Chief Advisor, the company was rated as the best new technology company in the country in 2003.
Currently, Leonard is Co-CEO and a Director of NowPublic which is one of the pioneers in citizen journalism and quickly becoming one of the largest news agencies in the world. He is also a Venture Partner at Growthworks Capital, one of Canada’s largest national technology funds, and acts as an advisor to venture capital funds in the US, Europe and Asia. He is also a board member and/or advisor to several companies including Infowave, Sonic Foundry, Derby County Football Club in the English Championship, CanWest Global and Alliance Atlantis. Leonard is currently an advisor to the Canadian Ministry of International Trade and a Director of Canada’s largest technology association, CATA.
A highly sought-after public speaker, Leonard has lectured at universities and conferences throughout the world. He is co-author of the best selling books, “Innovation Nation: Canadian Leadership from Jurassic Park to Java” and “Everything I Needed to Know About Business...I Learned from a Canadian” both published by John Wiley and Sons.
Leonard holds an Honours Bachelor of Arts from Queens University, a law degree from Osgoode Hall and is a graduate of the Private Equity Course at the Harvard Business School.
Lewis has been in the marketing business for 3 decades, working across the world for airlines, telco, film and TV and now sports, as exec Head of Marketing, Content and Digital for the NRL based in Sydney.
This has given him experience and expertise across all marketing disciplines, in multiple geographic and customer markets.
Lisa has more than 20 years’ experience at an executive level in the banking, wealth management and insurance industries following an earlier career as a barrister, and Group General Counsel.
Lisa is currently Executive Director, Customer Delivery responsible for the acquisition, servicing and experience of the bank’s 1.5 million customers in Australia, through its diverse distribution channels (digital, direct and third party). In addition to her local executive responsibilities Lisa holds non-executive positions and represents Australia on the ING Group Retail Council, and chairs the Groups’ Global Mortgages forum.
Luke is a Client Partner in FMCG at Facebook Australia. He works with key clients and agencies to ensure they’re getting the most out of Facebook and Instagram. He sits across the Melbourne market, and comes with almost a decade of experience in media, technology and agency-land.
Before joining Facebook, he worked in South-East Asia as a solutions manager for Google Asia-Pacific’s creative services team. He’s also worked at agencies ZO and UM in Sydney.
Lynne Jarman-Johnson is a proven leader in communications. Lynneenergizes people of all levels while connecting to the core vision of productsand services to ensure direct audience impact. Lynne is the Chief MarketingOfficer for Consumers Credit Union. She is also the Chief Coordinator ofFamily Dynamics (6 kids!) for the Johnson Bunch.Lynne is a bold leader who brings passion and quality to all works and levelsof an organization. Lynne also brings social communication expertise withknowledge of up to the minute technology/ information systems forcommunication. Lynne’s “Wedding Cake” philosophy has changed the waymarketing and data is served to members, audiences and communities.Lynne is recognized in social media as @MojoCMO. Lynne is ranked in top20 of 100 CMOs on Twitter and Forbes Social Media Influencers list. Shehas also been recognized as one of 50 over 50 Thought Leaders by BrandQuarterly Magazine.
Michele Elrod joined Regions in 1984 and provides strategic marketing direction and management as the Head of Marketing for Regions Financial Corporation. Regions is a top U.S. bank-holding company headquartered in Birmingham, Alabama, with $117 billion in assets, operating over 1,700 banking offices and 2,000 ATMs in 16 states across the South, Midwest and Texas.
Before serving in her current position, Michele held a number of management roles in strategic marketing and sales training for Regions and AmSouth Banks, and was the Marketing Director for The First National Bank of Tuskaloosa. Prior to entering the financial industry, Michele served in management roles directing public and media relations, fundraising, education and volunteer services in the Mental Health Services industry.
Michele has a master’s degree from the University of Alabama School Of Communication and Information Sciences. She is a graduate of MOMENTUM, the Birmingham Women’s Leadership Program, and The J. Mack Robinson College of Business Executive Program for Advanced Leadership Development.
Michele currently serves as a mentor in the University Of Alabama Culverhouse School Of Commerce and the School of Communication and Information Sciences Mentor Programs. She is a member of the Culverhouse Board of Visitors. She is the recipient of the 2014 Outstanding Alumna Award in Advertising from the University of Alabama School of Communication and Information Sciences and was recognized in 2014 by The Birmingham Business Journal as a top CMO in the C-suite awards. Michele is a member of Regions Leadership Group and a voting member of Regions Product Development Approval Committee, the Customer Experience Forum and the Corporate Diversity Committee.
She has served as an Executive Sponsor and mentor for Regions 2013 Emerging Leaders Program and has served in board positions on the Mental Health Association of Tuscaloosa and Birmingham, The Tuscaloosa Spouse Abuse Network and the Tuscaloosa Ad Club. She was voted top Woman under 30 by the Tuscaloosa YWCA.
In the past two years, Michele has participated in a number of speaking engagements and panels which include topics such as: Social Media and Marketing to the “New Consumer,” The Use of Big Data and the Changing Roles of Marketing, The Adaptive Customer Enterprise, and Integrating Sales and Marketing to Drive Sales Growth, Addressability At Scale through Digital Platforms, Mentoring Women, Customer Centricity and Digital in the Financial Industry
Neil is Signet’s National Marketing Manager, part of a career in marketing that exceeds 20 years. Whilst predominantly representing B to B organisations, Neil‘s roles have always employed a data-driven marketing approach across service and product providers as well as not-for profits.
Signet is an Australian organisation with over $100 million in annual sales, distributing more than 5,000 individual products across manufacturing, wholesale and distribution, construction, agriculture and sports industries in every state and territory of Australia.
Over the last 6 years during Neil’s time as head of marketing, the organisation has grown significantly, using a channel neutral strategy with the help of automated trigger marketing, the Signet’s Own brand and extensive online e-commerce presence.
He has recently returned to a role as ADMA Queensland State Chair and presents regularly on marketing, including previously at ADMA Forum.
He is passionate about the use of integrated and relevant data-driven marketing that is customer-centric. Attendees will hear about marketing integration across multiple channels, including sales-people and automated triggers, to engage decision-makers.
Paul McCrory leads a team at Facebook responsible for helping advertisers and agencies maximise their use of Facebook as a core marketing platform.
His work involves providing customers with tools that enable them to measure and monitor their use of Facebook to achieve business objectives. Paul has a focus on enabling clients to scale performance marketing and achieve brand marketing objectives by partnering with Facebook.
Before joining Facebook, Paul led Experian’s Digital division in Australia. His previous experience has provided him with key skills in data, analytics and technology across the Financial Services, Travel and Retail industries.
Philip spent a significant part of his career with Unilever, the Anglo-Dutch multi-national which markets a number of brands including Persil, Dove, Rexona, Lynx and Continental soups. Philip worked for them in the UK, South Africa, Thailand and New Zealand. Subsequent to Unilever Philip was the Marketing Manager at the New Zealand Lotteries Commission for 5 years. Unfortunately he was never lucky enough to win Lotto so he is still having to work. For the past 13 years Philip has been the Chief Marketing Officer at Whittaker’s. Whittaker’s is a family owned New Zealand chocolate company which is proud to have been voted New Zealand’s Most Trusted brand and Most Iconic brand for the last 3 years.
Rachel Botsman is the global thought leader on the power of the collaboration and sharing through digital technologies to transform the way we live, work, bank and consume.
She is currently designing the first-ever MBA course on the collaborative economy that she will teach at Oxford University in 2015. Her writings and research that examine the effects on business and society from changes in technologies have been featured in the Harvard Business Review, The Economist, CNN, New York Times, The Guardian, The Financial Times, and other publications. She is an associate editor for WIRED UK and writes a monthly tech trends column in the Australian Financial Review.
With more than 15 years of experience in marketing services, Simon is an established leader providing innovative marketing strategies and solutions for some of the world’s best brands. As the managing director of AKQA in San Francisco, Simon oversees the operations, delivery and development of the business, focusing on upholding the agency’s core values of Innovation, Service, Quality and Thought.
Simon originally joined AKQA in its London office in 1997, where he led some of the agency’s most notable work for Nike, AKQA’s largest global client. He moved to San Francisco in 2006 to continue leading Nike from the West Coast and to build relationships with new and existing clients. Prior to becoming the San Francisco office’s Managing Director, Simon was Director of Client Services, working closely with clients including Audi, Levis, Xbox and Visa to foster long-term client relationships and build a strong department.
Before joining AKQA, Simon held positions at agencies including Saatchi & Saatchi, Carat, Modem Media and Ogilvy, working with clients like Unilever, Nestle, Financial Times and Amazon.
As a digital leader at some of the world’s top media agencies, Tom brings with him a breadth of experience having worked for leading brands across sectors as diverse as Energy and Gas, to Automotive and FMCG.
Having recently returned from a five year stint leading global digital for BP/Castrol at Mindshare in the UK, Tom has returned home to head up the media function across ANZ for Mondelēz International.
Vic is Head of Marketing and member of the Executive Committee of HSBC Bank Australia, a leading international bank supporting retail, business, corporate and institutional banking customers in Australia through its network of 33 branches and offices.
Since joining HSBC Bank Australia late 2010, Vic has embarked on expanding the bank’s marketing activities in Australia, raising the awareness and profile of the HSBC brand. HSBC is on a growth path and marketing communications is a vital building block to facilitate their ambitions.
Prior to running Marketing at HSBC in Australia, Vic was Chief Marketing Officer for ING DIRECT in the US and Australia.
Vic has more than 25 years of banking experience on 3 continents: Europe, the US and now Australia
Vic holds master degrees in business economics and marketing.
An innovative and commercial marketing professional with over 15 years experience in Retail. A strategic thinker, experienced in the delivery of multi-channel customer communications and creative ecommerce solutions. An ambitious, results-oriented individual with proven success in the management and delivery of trading events and effective customer communication programmes. A motivational leader with natural drive and strong influencing skills.
Will Bordelon is a seasoned global executive with over 18 years’ experience in professional services leadership roles across digital media, marketing technology, CRM and management consulting. Over the years, Will has become a strategic advisor to executives at leading brands including Citibank, JP Morgan Chase, PNC Bank, Regions Financial and Susan G. Komen for the Cure.
As executive vice president, general manager, Will oversees the banking, finance, wealth management, and nonprofit industries for Merkle with revenues in excess of $115 million annually. Will is a member of Merkle’s executive committee and leads the New York office.
Prior to joining Merkle, Will held various leadership roles with Acxiom Corporation, including six years overseas in China, Singapore, Australia and New Zealand. Will led Acxiom’s Asia Pacific growth strategy and worked with global brands to advance customer driven business strategies in the region.
Will holds a bachelor’s degree in international economics from Louisiana State University and lives in New York.
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