Program

DAY 1 - 4 AUGUST | ADMA GLOBAL FORUM

7.00 REGISTRATION OPEN
7.30 – 8.30 BREAKFAST
8.45 – 8.55 Conference Welcome
Jodie Sangster, Chief Executive Officer
ADMA
9.00 - 9.40 Keynote - Content strategies to engage and foster brand loyalty among our customers
Andres Sosa, Global Director of Sales and Marketing
THE OUTNET.COM
(UK)
  • Cost effective yet creative solutions for increasing greater brand awareness
  • Understanding customer touchpoints to ensure relevant and meaningful engagement
  • Keeping loyal customers happy – managing databases effectively
9.40 - 10.20 Keynote - How Missguided won over fast-fashionistas with automated marketing
Victoria Betts, Marketing & trading Director
Missguided
  • How Missguided adapted to changing consumer path-to-purchase behaviours
  • The importance of knowing your customer to develop tailored marketing campaigns
  • How Missguided moved from mass marketing to personalised customer journeys and grew revenue by 439%
10.20 - 10.50 MORNING TEA - INNOVATION ZONE
10.50 - 11.30 Keynote - Digitally Accelerate Your Business with Segmentation based Marketing and Product Design
Jim Fish, Chief Innovation Officer & VP Global Automotive Diagnostics
Bosch North America
(USA)
  • How to immerse yourself in the world of the customer / user
  • Using digital VOC to rapidly evolve solutions
  • What if “you don’t know somebody, who knows somebody” that is your customer? – A method you can use the first day back in the office.
11.30 - 12.10 Keynote - Transforming to compete in the age of the ‘Always Addressable, Mobile Consumer’
Michele Roper Elrod, Executive Vice President, Head of Marketing
Regions Financial Corporation
(USA)
  • New expectations for banks to know each customer & engage consistently across all channels
  • Leveraging data driven marketing to develop a highly personalised channel experience
  • Defining the future state customer experience
  • Aligning the executive team around the necessary organisational transformation

Will Bordelon, EVP, General Manager, Merkle (US)

12.10 - 13.10 LUNCH - INNOVATION ZONE
CONTENT MARKETING CUSTOMER ACQUISITION CUSTOMER RETENTION & LOYALTY
13.10 - 13.15

CONTENT MARKETING

Welcome

CUSTOMER ACQUISITION

Welcome

CUSTOMER RETENTION & LOYALTY

Welcome
13.15 - 13.50 The deceit algorithm - truth, lies and trust on social media

Lebara presentatio

Multiple futures
Reimagining Loyalty
 
The deceit algorithm - truth, lies and trust on social media
  • The psychology of truth and deceit in marketing terms
  • You will understand better how to make your brand more believable in social media
  • What are the traps that will drive cynicism and distrust in your content development?

Lebara presentatio

Multiple futures
  • 5 Disruptive Forces
  • 4 Scenarios for the future
  • Reimagining marketing through data
  • New behaviours & skills
Reimagining Loyalty
  • We’re all members of airline loyalty programs, yet so many of us aren’t happy with them
  • The formula has stayed pretty-much unchanged for more than 30 years
  • How can airlines build the loyalty program of the future

 

 

13.50 - 14.25 'Going with the gut’: the importance of intuition to win customers Amex Digital Strategy to Gain New Customers The Aussification of an American brand – with data driven insights
 
'Going with the gut’: the importance of intuition to win customers
  • The journey to becoming New Zealand’s Most Trusted Brand
  • Building a strong brand culture to forge customer relationships
  • The importance of intuition and risk-taking
Amex Digital Strategy to Gain New Customers
  • Cutting through the clutter to find the perfect customer
  • Try before you buy – engaging prospects early on
  • Has the traditional sales funnel changed or will it endure?
The Aussification of an American brand – with data driven insights
  • How a big American brand learned from other’s mistakes to enter the Australian market successfully
  • Making the experience right for the unique Australian market
  • Using detailed guest satisfaction data to fix the last 10%
  • What happens when you get it right (Hint…guest satisfaction scored higher than the US)
14.25 - 14.55 AFTERNOON TEA - INNOVATION ZONE
14.55 - 15.30 How the art of content built the art of money What happens after you ’disrupt the market’ and how to continue innovation - the big marketing shift Innovation Survivor: How to outthink, outsmart and outlast your competitors
 
How the art of content built the art of money
  • How GE Capital built ArtofMoney.com.au 
  • Testing GE Capital’s content marketing capability
  • Refining their customer acquisition strategy
What happens after you ’disrupt the market’ and how to continue innovation - the big marketing shift
  • A whole new framework
  • Early impacts
  • A new Marketing rule book
Innovation Survivor: How to outthink, outsmart and outlast your competitors
  • Learn a set of practical tools to drive breakthrough thinking
  • Get the skills to literally outthink and outlast competitor
  • Return to your team with tools that can easily be communicated to others within the organisation to help spread the innovation virus quickly and effectively
15.30 - 16.05 Conscious Marketing to Build Credibility and Engagement Gain & Retain: Sharing essential lessons on acquisition and retention to drive growth ‘Rolling over’ to grow retention: how product innovation is disrupting the telco market
 
Conscious Marketing to Build Credibility and Engagement
  • Authentic communication to connect with consumers
  • Becoming conscious marketers for personal satisfaction
  • Collaborating to achieve positive business results
Gain & Retain: Sharing essential lessons on acquisition and retention to drive growth
  • Consumer Choice: Understanding the rational vs implicit emotions driving behaviour
  • Acquisition: building communication strategy on the scientifically verified choice drives to gain share
  • Retention: diagnosing CEX issues, informing strategic invest to retain customers
‘Rolling over’ to grow retention: how product innovation is disrupting the telco market

 

  • Designing product solutions around the customer
  • The power of a disruptive mindset
  • So you think you’re customer-centric.. Answer this quick quiz

 

 

16.05 - 16.40 Access all areas: the story behind The Naked CEO’s award-winning content strategy Live Event Experiences - How to win the hearts and minds of customers in the digital age Customer Retention and Loyalty – Generating, Maintaining and Capitalising on a market leading NPS
 
Access all areas: the story behind The Naked CEO’s award-winning content strategy
  • Identifying the audience needs and addressing them with an effective content strategy
  • Implementing via an ongoing editorial calendar
  • Amplifying content to broaden your audience
Live Event Experiences - How to win the hearts and minds of customers in the digital age
  • Understanding customers to deliver on expectations
  • Using digital channels to engage with various audiences
  • Building strategic partnerships to acquire new markets 
Customer Retention and Loyalty – Generating, Maintaining and Capitalising on a market leading NPS
  • What customer centricity really means, both internally and external to your organisation
  • NPS customer segmentation – aligning the value chain to targeted customer groups and the customer life cycle
  • The business case for a higher NPS and monetising its value – how this can be integral to and integrated with a successful marketing campaign
16.40 - 17.10 INTERNATIONAL LOCKNOTE - The great rewrite, the playbook for the world coming undone
Leonard Brody, President
Clarity Digital
(CA)
  • In depth look at a new paradigm and model on how innovation is changing the world
  • Case Studies and examples of that change
  • It’s impact on the world of marketing and what marketing needs to look like going forward
17.15 - 18.00 IVE NETWORKING DRINKS
  • Zeta Bar

DAY 2 - 5 AUGUST | ADMA GLOBAL FORUM

7.30 - 8.30 BREAKFAST
8.55 - 9.00 Sponsor Welcome
Kate Box, Client Partner
Facebook
9.00 - 9.40 Keynote - 'Marty, you gotta come back with me!' A look at what "Back to the future' would reveal about today's digital landscape
Adam Stewart, Global Head of Digital
Vodafone
(UK)
  • The disruptive forces today that will change brand marketing forever in the future
  • The coming perfect storm: the Internet of things, democratisation and the data economy
  • What will this all mean for businesses seeking to sustain and grow their position from today
9.40 - 10.20 Where is the industry going?
Paul McCrory, Head of Financial Services and Travel
Facebook (AU)
  • A view on where the media industry will be in 2, 5 and 10 years time
  • Key trends that are beginning to emerge
  • The role Facebook will play in this evolution
10.20 - 10.50 MORNING TEA
10.50 - 11.30 Keynote - Serving You! Creating brand intimacy through digital technology and people
Lynne Jarman-Johnson, Chief Marketing Officer
Consumer Credit Union
(USA)
  • Why marketing alone will not win the digital game
  • How to engage every colleague to become networking pros
  • How to deliver brand intimacy through intentional technology touchpoints
11.30 - 12.10 Keynote - Rethinking weather: it’s raining profits if you know how
Paul Walsh, Vice President of Weather Analytics and Meteorologist
The Weather Company
(USA)
  • Weather and weather forecasts a key driver of consumer demand; impact is growing as more of us access data via mobile technology
  • Effect on consumer demand is measurable, hyper local and, yes, incredibly predictable 
  • Data Analytics and the ‘Internet of Things’ enabling new and profitable ways to use weather analytics to optimize marketing and supply chain planning / execution  
12.10 - 13.10 LUNCH - INNOVATION ZONE
13.10 - 13.15 DATA-DRIVEN MARKETING MEDIA DISRUPTION B2B MARKETING

TECHNOLOGY TRENDS

TECHNOLOGY TRENDS
13.15 - 13.50 Are we big in Denmark? How to measure the impact of international offerings Audience extension: How REA leverages its data asset offsite Limitless: how to creatively engage this new generation

How McDonald’s is adapting its game to engage with “always on” consumers

How McDonald’s is adapting its game to engage with “always on” consumers
 
Are we big in Denmark? How to measure the impact of international offerings
  • Methods for distilling user preferences for new locations
  • Analysis and of click-stream and transaction data
  • Success metrics of revisit activation
Audience extension: How REA leverages its data asset offsite
  • Fireside chat to discuss the true value of audience extension for today’s publishers and digital marketers
  • Find out more about REA’s audience extension strategy for its leading residential and commercial property websites, its use of 1st party data to create audience segments, its partnership with MediaMath to unlock and make the most of its highly valued audience
Limitless: how to creatively engage this new generation
  • Imagination is more powerful than technology
  • The best advertising isn’t advertising
  • The Limitless Generation
How McDonald’s is adapting its game to engage with “always on” consumers
  • Redefining McDonald’s in store, at drive through and at home with kiosks, mobile apps and I-beacons
  • Big Data:  from mass marketing to one to one at scale, in real time
  • Bringing back the family magic:  keeping kids excited with next generation Happy Meals  
13.50 - 14.25 Does marketing need to be that complicated? Bringing the world’s biggest digital news brand to Australia Businesses are people too

Driving increased digital engagement through social media and gamification

Driving increased digital engagement through social media and gamification
 
Does marketing need to be that complicated?
  • The importance of winning new customers to drive brand growth for Kelloggs
  • The myths & distractions that get in the way
  • How Kellogg’s drives more effective results
Bringing the world’s biggest digital news brand to Australia
  • Explore the DNA behind HuffPost’s success
  • How does the company approach launches in significantly different media markets? 
  • What makes its approach unique in the increasingly busy Australian digital news space?
Businesses are people too
  • The use of data-driven marketing to minimise costs and maximise value
  • Strategies, systems and activities to engage with customers
  • Successes and failures that have taken place along the journey
Driving increased digital engagement through social media and gamification
  • Strengthening engagement through digital content
  • Increasing fans online engagement and loyalty
  • Finding new levels of engagement with fans through gamification techniques 
14.25 - 14:55 AFTERNOON TEA - INNOVATION ZONE
14:55 - 15.30 Data engagement: making the impersonal personal The Mondelez/Facebook relationship: It’s more than social Building social capital through corporate social investment

World-first use of augmented reality in L’Oreal Makeup Genius phone app

World-first use of augmented reality in L’Oreal Makeup Genius phone app
 
Data engagement: making the impersonal personal
  • How customer intelligence leads to customer intimacy
  • How to keep it all manageable
  • Retail is detail
The Mondelez/Facebook relationship: It’s more than social
  • How the two companies are working together to embrace storytelling at scale - using the platform to drive incremental reach and business results rather than likes, comments, and shares
  • How the global partnership is driving value across the business
  • A look at the work that’s been done together, exploring some of the key principals of the story telling at scale vision
Building social capital through corporate social investment
  • Drawing on doctoral research on companies with strong corporate social investment and community engagement
  • Case studies on Westpac, Telstra, PWC and BHP Billiton
  • Highlighting the power of not-for-profit collaboration to build a respected and trusted brand

 

World-first use of augmented reality in L’Oreal Makeup Genius phone app
  • Creating a game-changing digital experience on par with best-in-class standards
  • Using advanced facial mapping technology for virtual product testing
  • Changing the way consumers are inspired by, interact with and shop for products
15.30 - 16.05 Contextual marketing: Data as the new creative brief for brands Sharing results of Telstra’s programmatic roll out B2B Case Study: Designing a lead lifecycle marketing and automation program

Marketing partnership with Facebook

Marketing partnership with Facebook
 
Contextual marketing: Data as the new creative brief for brands
  • Location Intelligence
  • Audience curation and offline
  • Attribution either as a part of the following heads, or as a separate head
Sharing results of Telstra’s programmatic roll out
  • Driving incremental results to deliver programmatic shift
  • Harnessing an effective digital  platform have quick and actionable date
  • Responding to consumers expectations by focusing on data, content and performance 
B2B Case Study: Designing a lead lifecycle marketing and automation program

A B2B case study analysis using actual workshop materials to explore:

  • Six key steps to building an automated lead lifecycle process
  • Turning content marketing into a conversion engine
  • Driving demand into a personalised buyer experience
  • Turning ‘automation’ on for 24/7 engagement with your audience
Marketing partnership with Facebook
  • Helping to create better client matches and reaching new audiences
  • Improved measurement of advertising campaigns
  • Effectiveness at driving offline sales 
16.05 - 16.50 Locknote - The Collaborative Economy: A transformative lens, not a start-up trend
Rachel Botsman, Collaborative Economy Author & Lecturer
  • Collaborative business models from Lending Club to Airbnb to BlaBlaCar are rapidly challenging and changing industries
  • What does being 'data-driven' mean in this new world?
  • Making sense of the big shifts this new economy is creating
  • Strategies for marketers to get on the right sense of the 'sharing' transformation
16.50 - 17.00 Conference Wrap up
Kate Box, Client Partner
Facebook

2 DAYS | 7 STREAMS | 8 International Keynotes | BUY A PASS >

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* Program subject to change