Media Coverage

2012 Media Coverage

  • ADMA criticises government plans for compulsory data breach notification

    CEO  - 19 June 2013

    The chief of the Association for Data-driven Marketing and Advertising (ADMA) has lambasted Federal Government plans to impose compulsory data breach notifications as a threat to the prosperity of hundreds of thousands of Australian businesses.

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  • ADMA opposes new data privacy law

    B&T  - 18 June 2013

    ADMA has criticised the Federal Government for imposing more layers of regulation on Australian business and for rushing through ill-considered legislation that requires businesses to disclose data privacy breaches as they occur.

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  • Cheezburger’s meme man chats marketing

    B&T  - 7 June 2013

    The man behind all those cat memes will be sharing his stories in a webinar with B&T and ADMA next week.

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  • ADMA's Data Day hits Sydney

    CMO  - 21 May 2013

    We present the pictorial highlights from the Association for Data-driven Marketing and Advertising's Big Data Day at Luna Park in Sydney

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  • ADMA Awards - Call for Entries

    The Drum  - 21 May 2013

    The 35th annual Association for Data-driven Marketing and Advertising awards has announced its call for entries for this year’s competition. The event takes place at the The Star in Sydney, on 1 November, and will award creativity across 37 categories.

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  • ADMA 30Below groups set to launch in South Australia and Hobart

    Campaign Brief  - 29 May 2013

    ADMA 30Below groups to launch in South Australia and Tasmania.

    The Association for Data-Driven Marketing and Advertising (ADMA) has announced that ADMA 30Below communities will be established in South Australia and Tasmania next week.

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  • Uniting a customer loyalty program using data

    CMO  - 20 May 2013

    United Airlines' CRM chief Mark Krolick talks about the challenges of integrating 90 million frequent flyers into one program using data insights at ADMA's Data Day.

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  • United Airlines MD of world's biggest loyalty program headlines Data Day

    Campaign Brief - 07 May 2013

    ADMA has snared the managing director of the world's largest loyalty program, Mark Krolick of Chicago-based United Airlines, to headline Data Day (14 May Melbourne and 16 May in Sydney).

    Says Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising: "We're thrilled to have Mark at the head of an outstanding roster of speakers in Melbourne and Sydney. It's a rare opportunity for Australian marketers to have a direct dialogue with a global data leader."

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