Board of Directors

The role of the ADMA Board of Directors is to represent the broad membership on issues affecting their operating environment. Directors are called upon to bring their extensive industry knowledge to the table and ensure the best possible outcome is achieved for members. This is distinct from Directors of public companies who represent the financial interests of shareholders.

The fulfill this role, the Directors are charged with remaining highly informed on developments impacting the Australian and international marketing landscape and continually seeking member feedback.

The Board evolves the strategic direction for the Association and sets broad parameters for its implementation.

See the State Branch Board Advisory Committee

Board Members

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    Steve Brennen

    Chair
    Senior Director of Marketing & Advertising Sales - EBAY

    Steve Brennen

    Chair
    Senior Director of Marketing & Advertising Sales - EBAY

    Steve joined eBay Australia as the Senior Director of Marketing and Advertising Sales in March 2013. In his role, Steve is responsible for defining eBay Australia's marketing and advertising strategy and leads all marketing activity across the business.  Steve has been tasked with challenge of changing consumer perception of eBay to mirror the sites new direction and service offering - new products from leading Australian and International retailers.
     
    Steve has nearly 20 years of Marketing and Sales Management experience gained across the Telecommunications, Financial Services and Logistics industries, with a particular focus on digital Commerce.
     
    Prior to joining eBay Australia, Steve spent 4.5 years with leading digital payments company, PayPal.  At PayPal, Steve held the role of Marketing Director for Asia Pacific region, working on new market entry strategy, and more close to home helping PayPal Australia become the most preferred online payment brand in Australia. 
     
    Prior to PayPal, Steve spent nearly a decade with Virgin Mobile in the UK and Australia heading up Acquisition Marketing where he was responsible for on & offline retail channels.
     
    Steve is passionate about helping businesses drive growth, building customer advocacy & building brands in a digital world.

     

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    Karen Ganschow

    Past Chair
    Head of CRM & Digital - Westpac

    Karen Ganschow

    Past Chair
    Head of CRM & Digital - Westpac

    Head of Customer Relationship Marketing and Digital, Australian Financial Services

    Karen Ganschow has held senior marketing and sales roles across a range of Information Technology and Telecommunications organisations. She is currently the General Manager, Customer Relationship Marketing for Westpac.

    Karen has a Bachelor of Electrical Engineering and holds a Master in Business Administration. She is also a part-time lecturer in CRM and Consumer Behaviour at the Macquarie Graduate School of Management.

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    Stephanie Tully

    Vice Chair
    Chief Marketing Officer - Qantas Loyalty

    Stephanie Tully

    Vice Chair
    Chief Marketing Officer - Qantas Loyalty

    Stephanie’s 15 years of customer strategy and marketing experience from the aviation, retail and professional services industries helps her to lead the highly talented Qantas Loyalty marketing team to develop brand and marketing strategies, and to execute multi-channel brand, member and partner communications. She is passionate in the belief that customers are the most powerful marketers and that the key to ongoing success is knowing and authentically engaging our customers as individuals.

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    David Bowie

    Treasurer
    Managing Director - SAS

    David Bowie

    Treasurer
    Managing Director - SAS

    David Bowie was appointed Managing Director of SAS Australia and New Zealand in April 2012. David brings a hands-on leadership approach and is passionate about fostering a customer-driven culture throughout his expanding team.

    Joining the company in 2002, David has a 10 year record of SAS experience and achievement, previously as the Marketing and Services Director.  In his time at SAS, David has played a key role in driving the company’s strategic shift from a product-based model to one that is sector and solution-centric. He has also been instrumental in growing the awareness and understanding of SAS across Australia and New Zealand.  As Marketing Director, David was instrumental at anticipating the ‘future’. He inspired people around him with a clear vision of future market opportunities and of what SAS could be doing to deliver to how customers’ needs may evolve over time.

    On his leadership appointment, David announced a significant investment in strategic programs designed to sharpen the company’s focus on the customer. These initiatives provide customers with increased intelligence about emerging market needs and advice to ensure they gain the maximum advantage from their investment in SAS solutions.

    The transition to Bowie’s leadership coincides with the challenge of exponentially growing volumes of data from ever increasing sources. However, the industry focus has shifted beyond the hype of Big Data, with organisations now recognising that it’s about big analytics enabling real-time insights. With David’s focus on an integrated customer approach and harnessing the current market potential, his leadership is well positioned to take SAS forward in the region and drive profitable-growth by enabling the organisation to excel at delivering superior customer value.

    Prior to joining SAS, David held senior executive positions with Dimension Data, IBM and PricewaterhouseCoopers. He has a Bachelor of Economics from Macquarie University and is a qualified Chartered Accountant.

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    Jodie Sangster

    CEO & Company Secretary
    ADMA

    Jodie Sangster

    CEO & Company Secretary
    ADMA

    Chief Executive Officer

    Jodie Sangster was appointed CEO on July 1, 2011 after relocating from the Direct Marketing Association in New York.

    Originally from the UK, Jodie worked with the UK Direct Marketing Association having responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 as ADMA’s Director - Legal & Regulatory Affairs, playing a pivotal role in the development of key legislation such as the Spam Act, Do Not Call Register Act and APEC Privacy Principles.

    Jodie joined Acxiom as Chief Privacy and Compliance Officer and moved with them to the US in 2007 before joining the DMA in New York in 2009 as Senior Vice President of Education & Global Development.

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    Emily Amos

    General Manager - Woolworths

    Emily Amos

    General Manager - Woolworths

    General Manager, Customer Engagement

    Emily is the General Manager, Customer Engagement at Woolworths Limited responsible for loyalty, customer analytics and customer insight across the organisation. Prior to this, Emily was the Head of Everyday Rewards at Woolworths responsible for the strategic direction and operation of the Woolworths Everyday Rewards Program. She held this role for over 5 years and was involved with the program since its inception.

    Prior to joining Woolworths, Emily had more than 15 years experience in the retail industry and has held a number of corporate strategy, finance and marketing roles at Woolworths, David Jones and Sainsbury's Supermarkets in the UK.

    She holds an Honours degree in Economics, a Master of Business in Finance and Accounting and is a Fellow of the Financial Services Institute of Australia.

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    Lucinda Barlow

    Head of Marketing - Google AU & NZ

    Lucinda Barlow

    Head of Marketing - Google AU & NZ

    Head of Marketing

    Lucinda leads Google's marketing efforts to bring Google products to Australian and NZ users and help more businesses grow online. Prior to this appointment, Lucinda was Head of Corporate Communications and Public Affairs for Google Australia and NZ. She brings 13 years experience working in Internet and mobile in Asia, the US and UK. Before joining Google, Lucinda was VP Marketing Communications for Symbian where she led a global team promoting smartphone technology. She has worked in two Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds Bachelors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She returned to Sydney to teach her two children to body surf. 

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    Steve Coll

    Executive Creative Director - Droga5 Sydney

    Steve Coll

    Executive Creative Director - Droga5 Sydney

     

    Steve Coll is one of Australia’s most awarded creative directors. Prior to joining Droga5 he oversaw the revitalisation of Havas Worldwide Australia, helping the agency win a coveted black pencil at D&AD, 12 Cannes Lions, Gold at Clio and was named Havas Worldwide “Person of the Year” in 2013. He was also responsible for AMV BBDO in London winning the inaugural Cannes Grand Prix for Creative Effectiveness Award in 2011 for its campaign for Walkers Crisps. His other award winning work includes the McDonald’s Inner Child TV ad, the first ad to win at Cannes for McDonalds Australia which was subsequently named in the ‘Top Ten Ads of the Decade 2000-­2010’ by Campaign Brief Australia. 

     

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    Damian Eales

    Strategic Partnerships Director - News Limited

    Damian Eales

    Strategic Partnerships Director - News Limited

    Damian commenced his career in department stores, working both at Myer and David Jones. Over 14 years at David Jones, Damian progressed from the sales floor to senior executive positions throughout the company, including store management, merchandise, supply chain and financial services.

    He served on the executive committee of David Jones for seven years across a number of accountabilities, including Chief Marketing Officer.

    More recently, Damian was Chief Marketing Officer of the Westpac Group where he led the multi-brand marketing strategy of the organisation.

    Damian was recently appointed to the role of Group Marketing Director of News Corporation Australia.

    Damian is also a Director of The Readership Works which recently launched the new industry standard cross platform readership metric - 'emma'.

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    Jason Juma-Ross

    National Lead / Digital Intelligence - PwC

    Jason Juma-Ross

    National Lead / Digital Intelligence - PwC

    Jason Juma-Ross, National Lead, Digital Intelligence, PwC Jason is PwC’s National Digital Intelligence Leader. He has almost twenty years experience in research, digital business, analytics, and media focused on exploring human-technology interactions. His career has taken him from anthropology through advertising and research, to strategic consulting, where he now helps leading organisations create disruptive digital and data focused businesses.

    Jason is recognised as a digital thought leader with particular expertise in data driven business models. His industry experience ranges broadly across media, communications, retail, gaming, consumer goods, financial services, music, and high technology and he brings inspiration from diverse sectors to his clients.

    A passionate entrepreneur and innovator, Jason has been involved in the development of startups, led acquisitions, and built several new consulting businesses. His experience spans across three continents with some of the world’s leading organisations and he specialises in creating opportunity from the rigorous application of data and analytics.

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    Andy Pontin

    CEO - Clemenger BBDO Sydney

    Andy Pontin

    CEO - Clemenger BBDO Sydney

    Chief Executive Officer - Sydney

    Born and educated in the UK, Andy has over 20 year’s customer relationship marketing experience in London, Melbourne and Sydney.

    A lifelong direct marketer, Andy started his career in London as an Account Executive in a Soho-based DM agency. He has worked his way up through the ranks of the DM industry, including roles as Managing Director of Rapp Collins Sydney, M&C Saatchi and now Clemenger BBDO Sydney. Andy is a Director of The Clemenger Group, contributing to the overall strategy and performance of the Australasian group.

    He has worked on CRM programs for leading brands including Telstra, Optus, Vodafone, Commonwealth Bank, Qantas Frequent Flyer and now Virgin Australia Velocity Rewards.

    Andy is an active member of the advertising community and is a past Chairman of ADMA.

    In 2003 he won the coveted ADMA Direct Marketer of the Year Award.

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    Leigh Terry

    CEO - Omnicom Media Group

    Leigh Terry

    CEO - Omnicom Media Group

    After roles in account management and traditional media planning, Leigh moved into digital launching OMD Digital in the UK back in 2000, In 2004, Leigh set up OMD's Direct and Data offering while retaining overall responsibility for Digital.

    He moved to OMD Australia in October 2005 as Executive Director of OMD Digital and became Managing Partner in October 2006.

    Leigh ran OMD with colleague Peter Horgan, where they saw the company collect such accolades as B&T’s Grand Prix, Media Agency of 2009, Media Agency of the Decade, Media Network of 2009 and Employer of 2009.

    In February 2011, Leigh was promoted to CEO Omnicom Media Group ANZ; charged with the leadership of all Omnicom Media Group assets in Australia and New Zealand – the scope includes managing over 891 staff in 16 offices across the brands OMD, PHD, M2M, Total Media and Foundation.

    Leigh is still passionate about technology and its impact on consumers and the media & advertising industry.

    He is married and lives in Sydney

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    Chantal Walker

    Chief Marketing Officer - Foxtel

    Chantal Walker

    Chief Marketing Officer - Foxtel

    Chantal joined Foxtel as Marketing Director in July 2011 after a short stint at News Limited as Director Marketing Strategy. Prior to this Chantal was Director Brand, Advertising, Relationship Marketing and Digital at Telstra where she worked on, amongst many things, reinvigorating the Telstra brand particularly amongst the 18 – 24 audience and launching the Next G network. Chantal was also responsible for the BigPond advertising and brand development as General Manager Marketing for many years. She has an honours degree in Economics and started her career in Advertising at Ogilvy & Mather in South Africa before moving to Canada where she held many high profile positions including Chief Marketing Officer Merrill Lynch HSBC.