Member Benefits

ADMA members benefit from the advocacy, knowledge and community that can only be provided by belonging Australia’s largest marketing industry association.

Advocacy

ADMA membership ensures your opinion is heard and your interests are safeguarded. We do this by lobbying on your behalf to protect what a single entity cannot – the ability to conduct your business effectively through all channels, seek new customers and build relationships with existing ones, without unnecessary bureaucratic hurdles. And, we provide you with resources you need to comply with the myriad of legislation affecting the way you do business.

Industry Guidance

ADMA is also committed to informing members of the legislation that impacts their business, providing them with the necessary tools not only to comply but also to achieve industry best practice and more enlightened marketing.

Bulletins and updates

ADMA keeps members up-to-date with proposed regulatory changes through member-only newsletters and bulletins. Members can also access expert guidance and information in this area by calling our Director of Corporate and Regulatory Affairs at any time.

Webinars and courses

ADMA members can access compliance webinars at no charge, providing an overview of new and existing legislation regulating campaigns. Our one day compliance courses in Sydney, Melbourne and Brisbane are also a must-attend for new marketers with questions about legislation.

More about compliance training

Code of Practice

As the self-regulatory body for information based marketing, ADMA requires members to be honest and fair in their customer dealings. To help them, we developed an industry Code of Practice and established an independent Code Authority to monitor compliance with this code.

More about the Code of Practice

Best practice guidelines

ADMA provides free access to comprehensive guidelines for various communications channels and has also taken a proactive stand in protecting the Australian environment by creating the marketing industry’s first set of Environmental Best Practice Guidelines and online Environmental Planning Tool and Policy Generator. Developed in conjunction with US and UK DMAs, these tools provide a starting point for every marketer to help save the planet.

More about Best practice guidelines

Community

ADMA membership provides a host of opportunities to showcase brands to other members and the wider marketing community.

Events

ADMA has a full annual schedule of educational, issue-based and networking events which provide marketers with unique learning, speaking and sponsorship opportunities. Half day seminars, workshops, breakfast briefings, webinars, luncheons and gala dinners are just some of the many and varied events held throughout the year which members are entitled to a 35% discount on.

ADMA Forum

The annual two day conference and 2-day exhibition updates forward-thinking marketers on the hottest new opportunities, trends and resources. Local and international experts share their insights, proven strategies and case studies, and innovative suppliers demonstrate the latest marketing tools and solutions in the exhibition hall. Over 2,000 marketers attend the event, creating powerful and highly targeted opportunities for relevant suppliers.

More about ADMA Forum

ADMA Awards

The ADMA Awards are in their 32nd year of showcasing the best of the best in Australian marketing campaigns. The Awards are highly coveted within the industry and Awards Night remains the industry’s must-attend event.

More about the ADMA Awards

Digital Day

The annual digital day event showcases the latest innovations in integrated digital marketing with a programme of influential speakers and world leading digital suppliers to provide marketers with the skills and they need to improve marketing effectiveness.

Data Day

Data Day is held annually with specialist speakers, detailed practical case studies and innovative exhibitors keeping marketers up-to-the-minute on the latest tools and techniques to boost data driven marketing results.

More about data day

Branches

Through ADMA’s State Branches in Victoria, Tasmania, New South Wales, South Australia, West Australia and Queensland, members are provided with a wide range of grassroots networking opportunities.

Expert Groups

ADMA Expert Groups also offer a unique opportunity for members to share knowledge, addressing issues and developing industry best practice. Members that want to become more actively involved in the direct marketing industry are free to join any Expert Group.

More about Expert Groups

Knowledge

To keep up and get ahead, marketers need access to the latest thinking and information on new developments. The ADMA education program has an unrivalled reputation for this professional development and members receive a 35% saving on any of our courses.
Developed and delivered by leading practitioners in the industry, ADMA courses combine robust course content with cutting-edge case studies and practical exercises, as well as the opportunity to share experiences with others students.

Certificates

The Certificate in Direct Marketing enjoys the reputation of being the best and most complete direct marketing course in Australia. It is widely recognised by marketing employers as the best foundation for a career in the direct marketing industry, with its blend of core principles, the latest tools and hands-on practical application.
The success of ADMA’s Certificate in Digital Marketing reflects the critical importance of digital media in today’s marketing mix across all industry sectors. This course is constantly updated with new techniques and up-to-date case studies to keep pace with the rapid evolution of digital marketing.

Learn more about Certificates

Short courses

ADMA short courses are designed to pack as much valuable and interactive learning into as short a time as possible.
An extensive program of one and two day courses are on offer, covering:

• Core Principles
• Creative Development
• Digital Training
• Strategic

Learn more about Short Courses

In-house training

All of our Short Course and Certificate programmes can be customised to meet the individual needs of any company and can be designed with your involvement, ensuring that every element covered is 100% relevant to your business.

Learn more about In-house

Regulatory Influence

Representing member’s views to key federal and state government policy makers and regulators is a vital service performed by ADMA. Since forming, we have been, and continue to be, instrumental in protecting how business is conducted in Australia through our active involvement in such areas as privacy, fair trading and telephone marketing.

Privacy

ADMA has been at the forefront of Australia’s privacy debate for over two decades.
Our lobbying efforts ensured that the Privacy Act 1988 properly balanced the needs of individuals with the needs of business, so that members would not be unnecessarily limited in their ability to collect and use personal information.
2010 will see the introduction of major amendments to the Privacy Act, including the new Direct Marketing Privacy Principle, which will directly affect you. Some of the less business-friendly elements of changes have already been rejected by Government as a result of work by ADMA, but there’s more work to be done and ADMA continues to be in the thick of it, vigorously protecting your interests.

Learn more about privacy

Telephone Marketing

ADMA has been instrumental in ensuring the Do Not Call Register, introduced in 2006, is workable and reasonable and that the regulator is even-handed and appropriate in its dealings with industry.
Last year the Government announced its intention to extend the Do Not Call Register. Since then, the association has actively lobbied Government, making them aware of the significant economic consequences that would result and successfully overturned plans to include business to business calls.

Learn more about telephone marketing

Fair Trading

The Government is currently consolidating the 15 different State and Territory fair trading laws into a single Australian Consumer Law.  ADMA is at the forefront of consultation with the Federal Productivity Commission and the nation’s Minister for Consumer Affairs to remove regulatory burdens on business and ensure that the new legislation does not unnecessarily restrict the marketing industry.